Canadians Are Embracing AI For Everyday Financial Tasks
Toronto, Canada, June 22, 2026 — As Artificial Intelligence intertwines with daily life, Canadians show a growing openness to using AI to support financial tasks, according to the 2026 TD AI Insights Report conducted by Ipsos. Two in five would prefer engaging with AI-supported human assistance for tasks like setting a budget (39%) and obtaining financial product recommendations (39%). However, when the stakes are higher, a larger share favours exclusively human guidance when it comes to significant financial decisions such as financial planning advice (55%) and retirement planning (53%). Still, just one in three (32%) would rather trust AI over their parents for financial advice.
For Speed and Simplicity in Everyday Finances, Canadians Are Choosing AI
More than half of Canadians are comfortable with AI being applied behind the scenes in financial services to help track their spending (55%), calculate credit scores (53%), and half (50%) would be comfortable using AI-enabled tools themselves for budgeting. Canadians are most open to AI for routine, everyday tasks where efficiency and quick responses are valued most. A majority (59%) prefer AI-powered solutions when seeking quick answers about fees or products, while 55% prefer it for checking account balances and routine transactions, and 52% prefer it for resetting passwords or fixing login issues. Many already see the benefits that AI can bring: two in five (41%) believe AI can help them make better financial decisions, and nearly a quarter (24%) say AI has helped them improve their finances.
For Major Money Moves, Canadians Prefer the Human Touch
Despite a strong endorsement of AI for routine tasks, a majority of Canadians (71%) still trust human intelligence more than AI, and only 32% would rather trust AI over their parents for financial advice. When the stakes are higher, Canadians are more cautious—55% of Canadians prefer engaging with human-only assessments for approvals for loans or other financial products, as well as for financial (55%) and retirement (53%) planning advice. This is likely because over half (52%) of Canadians also say concerns about errors in high-stakes or important situations is a major driver of distrust in AI. The top three AI distrust drivers are inaccurate or misleading information (61%), data privacy and security risks (55%), and lack of clear accountability when something goes wrong (54%).
Privacy and Accountability Top Canadians’ AI Trust Wish List
When asked what companies could do to increase trust in their use of AI, a majority of Canadians said they want their data and privacy protected (56%), and accountability—taking responsibility if something goes wrong (55%). Half (52%) of Canadians also said that offering human oversight or other intervention would increase trust in AI usage. This is in line with the 59% of Canadians who said they are comfortable with banks using AI as long as there is meaningful human oversight.
About the Study
The 2026 TD AI Insights Report was completed by Ipsos and conducted between February 17 and 23, on behalf of TD. For this survey, a sample of 2,501 Canadians aged 18+ was interviewed. Weighting was then employed to balance demographics to ensure that the sample's composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll is accurate to within ±2.4 percentage points, 19 times out of 20, had all Canadian adults been polled. The credibility interval will be wider among subsets of the population. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.
For more information on this news release, please contact:
Sean Simpson
Senior Vice President, Ipsos Public Affairs
+1 416 324-2900
[email protected]
About Ipsos
Ipsos is one of the largest market research and polling companies globally, operating in 90 markets and employing nearly 20,000 people.
Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. Our 75 business solutions are based on primary data from our surveys, social media monitoring, and qualitative or observational techniques.
“Game Changers” – our tagline – summarizes our ambition to help our 5,000 clients navigate with confidence our rapidly changing world.
Founded in France in 1975, Ipsos has been listed on the Euronext Paris since July 1, 1999. The company is part of the SBF 120, Mid-60 indices, and is eligible for the Deferred Settlement Service (SRD).
ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP
www.ipsos.com
