Artificial Intelligence (AI)


AI and the Future of Work

Canada's challenge is no longer AI adoption. It is AI competence.
Customer Experience Publication

How Trust Drives AI Adoption in Customer Experience

New Ipsos research reveals why customer trust and emotional connection are critical to successful AI adoption in customer experience.
Customer Experience Publication

Why AI Efficiency Alone Isn’t Enough for Great Customer Experience

Discover how efficiency is changing customer experience and why emotional connection remains the true differentiator.

AI can shop for you. But will consumers let it?

Marketers and retailers must understand where consumers welcome AI, where they resist it, and how those boundaries differ by category and generation.

Ipsos Global Trustworthiness Index 2026

In the seventh edition of the Ipsos Global Trustworthiness Index, AI chatbots, tech entrepreneurs and personal trainers are added to the Index.

Shopping With AI

Read more about how artificial intelligence is reshaping the purchase journey.

Track and Optimize Your Brand's Visibility in AI Search Results with Ipsos Synthesio AI Visibility

New Ipsos Synthesio solution delivers comprehensive AI search monitoring to help brands capture visibility in this critical consumer touchpoint.
Society Survey

Canadians Acknowledge Overstating AI Skills at Work as Expectations Grow

Almost one-third (32%) say they’ve overstated their AI abilities to workplace colleagues

[WEBINAR] How Visible is Your Brand on ChatGPT, Gemini, and Claude?

Revisit our on-demand webinar where we introduce our solution to help brands track, measure, and optimise their presence across leading AI search platforms.