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Artificial Intelligence (AI)

[WEBINAR] When Consumers Ask AI, Does Your Brand Show Up?
Artificial Intelligence (AI) Webinar

[WEBINAR] When Consumers Ask AI, Does Your Brand Show Up?

Join us as we demonstrate how brands can identify visibility gaps, compare their presence with competitors, understand the sources shaping AI responses and uncover opportunities to improve their digital content and communications.
A man waters his plants
Wellbeing Publication

The Life Well Lived is camera shy

Ipsos Views: How brands can move beyond performative wellbeing to support real human connection
AI and the Future of the Workplace
Artificial Intelligence (AI) Publication

AI and the Future of the Workplace

Canada's challenge is no longer AI adoption. It is AI competence. Read our latest Endurance Economy commentary.
[WEBINAR] Ipsos Global Trends 2026: The Canadian Edition
Global Trends Events replay

[WEBINAR] Ipsos Global Trends 2026: The Canadian Edition

Revisit the recording to hear where Canada is moving with the world, where Canadians are charting a different course, and what the changes could mean for organizations, brands and leaders.
AI can shop for you. But will consumers let it?
Artificial Intelligence (AI) Publication

AI can shop for you. But will consumers let it?

Marketers and retailers must understand where consumers welcome AI, where they resist it, and how those boundaries differ by category and generation.
How Trust Drives AI Adoption in Customer Experience
Customer Experience Publication

How Trust Drives AI Adoption in Customer Experience

New Ipsos research reveals why customer trust and emotional connection are critical to successful AI adoption in customer experience.
A Human and a Synthetic AI generated person sit down to a meal
Artificial Intelligence (AI) Ipsos Voices

Can synthetic consumers help brands make better decisions?

How Barilla Combined Human and Synthetic Data to Make Faster, Smarter Recipe Decisions
Ipsos Global Trustworthiness Index 2026
Trust in Professions Survey

Ipsos Global Trustworthiness Index 2026

In the seventh edition of the Ipsos Global Trustworthiness Index, AI chatbots, tech entrepreneurs and personal trainers are added to the Index.
Why AI Efficiency Alone Isn’t Enough for Great Customer Experience
Customer Experience Publication

Why AI Efficiency Alone Isn’t Enough for Great Customer Experience

Discover how efficiency is changing customer experience and why emotional connection remains the true differentiator.
Shopping With AI
Artificial Intelligence (AI) Publication

Shopping With AI

Read more about how artificial intelligence is reshaping the purchase journey.
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