Artificial Intelligence (AI)


Can synthetic consumers help brands make better decisions?

How Barilla Combined Human and Synthetic Data to Make Faster, Smarter Recipe Decisions
Global Trends Webinar

[WEBINAR] Ipsos Global Trends 2026: The Canadian Edition

Join us to hear where Canada is moving with the world, where Canadians are charting a different course, and what the changes could mean for organizations, brands and leaders.

Track and Optimize Your Brand's Visibility in AI Search Results with Ipsos Synthesio AI Visibility

New Ipsos Synthesio solution delivers comprehensive AI search monitoring to help brands capture visibility in this critical consumer touchpoint.
Society Survey

Canadians Acknowledge Overstating AI Skills at Work as Expectations Grow

Almost one-third (32%) say they’ve overstated their AI abilities to workplace colleagues

[WEBINAR] How Visible is Your Brand on ChatGPT, Gemini, and Claude?

Revisit our on-demand webinar where we introduce our solution to help brands track, measure, and optimise their presence across leading AI search platforms.

Ipsos Innovates 2026

Here are just some of the many innovations launched in 2026 & why Ipsos is ranked by GRIT as the No. 1 Most Innovative Insights & Analytics Company in the World!​
Society Survey

Canadians Are Embracing AI For Everyday Financial Tasks

But Only One in Three Would Rather Trust AI Over Their Parents For Financial Advice