Canadians' Stated Belief in "Ghosts"

One in Four (25%) Surveyed Canadians Said "Yes"

With Halloween approaching, the National Angus Reid/Southam News Poll, conducted between October 22nd and 28th among a representative cross-section of 1502 Canadians, asked surveyed Canadians the following question: "Halloween is just around the corner and that sometimes leads people to discuss different issues, such as: Do you believe in ghosts?" In response to that broad query, one in four (25%) surveyed Canadians said "yes" while three in four (73%) said they do not believe in ghosts.

Some differences emerge along regional lines, with Quebecers (13%) less than half as likely as residents of English-speaking regions to state a belief in ghosts. Belief in ghosts also appears to be more prevalent among younger Canadians. One in three (35%) survey respondents aged 18 to 34 said they believe in ghosts, a figure that declines with age to just one in ten (11%) of their older (55+) counterparts.

This National Angus Reid/Southam News Poll was conducted by telephone between October 22nd and 28th, 1996 among a representative cross-section of 1502 Canadian adults. The actual number of completed interviews in each region was as follows: B.C. -- 200; Alberta -- 135; Manitoba/Saskatchewan -- 121; Ontario -- 526; Quebec -- 400; Atlantic -- 120. These data were statistically weighted to ensure the sample's regional and age/sex composition reflects that of the actual Canadian population according to the 1991 Census data. With a national sample of 1502, one can say with 95 percent certainty that the results are within 1772.5 percentage points of what they would have been had the entire adult Canadian population been polled. The margin of error will be larger within regions and for other sub-groupings of the survey population.

For more information on this release, please contact:

Darrell Bricker
Senior Vice-President
Angus Reid Group
(613) 241-5802

John Wright
Senior Vice-President
Angus Reid Group
(416) 324-2900

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