Comparing Canadian Cities
Toronto, ON - The Dominion Institute and Ipsos Reid have undertaken a unique national survey of four of Canada's largest cities, Vancouver, Calgary, Toronto and Montreal, looking to uncover whether or not Canadians are confident in their municipal government and how they feel about the future of the city that they call home.
Citizens were asked about the quality of life in their city, their confidence in their leaders and their municipal infrastructure and what they identify as the key concerns threatening the people of their city. Participants were asked which level of government should take the primary lead in taking Canadian cities into the future, whether their city was "welcoming" or not to new citizens and whether or not they would stay in their home city given a choice and, if they would choose to move, where would they prefer to live.
The Canadian Cities Survey was commissioned as part of the LaFontaine-Baldwin Lecture.
Hosted by the Dominion Institute and John Ralston Saul, the LaFontaine-Baldwin Lecture brings a public thinker to a new city each year to discuss the future of democracy in our country. Celebrated writer and public thinker George Elliott Clarke will deliver the 7th annual lecture at 7:00 PM, Friday March 10 at the EPCOR CENTRE in Calgary. George Elliott Clarke will speak about the growing role of cities in shaping our democratic institutions and values. For more information on the Lecture visit www.lafontaine-baldwin.com.
The Dominion Institute is a national charitable organization dedicated to promoting greater knowledge and awareness of the country's history and shared citizenship. The Dominion Institute is headquartered in Toronto and functions with 14 full time staff.
Methodology
This release contains the findings of an Ipsos Reid poll conducted for The Dominion Institute and fielded from February 24-27,2006. For this survey, a representative randomly selected total sample of 1136 adult Canadians (244 in Vancouver, 273 in Calgary, 205 in Toronto and 299 in Montreal) was interviewed via Ipsos Reid's exclusive on-line survey vehicle. With a total sample of this size, the aggregate results are considered accurate to within +/-2.8 percentage points, 19 times out of 20, of what they would have been had the entire adult Canadian population been polled. The margin of error is larger within each sub-grouping of the survey population and ranges between +/-5.8 (sample 300) to +/-7.1 (sample 200). These data were weighted to ensure the sample's regional and age/sex composition reflects that of the actual Canadian population according to Census data.
Attribution
"The Comparing Canadian Cities survey was commissioned by the LaFontaine-Baldwin Symposium and conducted by Ipsos-Reid". All subsequent mentions can use the convention "Comparing Canadian Cities poll conducted by Ipsos-Reid and the Dominion Institute". Referencing of the results in a slide or graphic: "Comparing Canadian Cities poll: LaFontaine-Baldwin Symposium /Ipsos-Reid". The website that can be given out for views and readers to access detailed information on the survey is www.lafontaine-baldwin.com.
Please open the attached PDF to view the factum.
For more information on this news release, please contact:
Rudyard Griffiths
Executive Director
Dominion Institute
(416) 737-9626
John Wright
Senior Vice President
Ipsos Reid Public Affairs
(416) 324-2900
[email protected]
Ipsos Reid
Ipsos Reid is Canada's market intelligence leader and the country's leading provider of public opinion research. With operations in eight cities, Ipsos-Reid employs more than 300 researcher professionals and support staff in Canada. The company has the biggest network of telephone call centres in Canada, as well as the largest pre-recruited household and on-line panels. Ipsos Reid's Canadian marketing research and public affairs practices are staffed with seasoned research consultants with extensive industry-specific backgrounds, offering the premier suite of research vehicles in Canada - including the Ipsos Trend Report, the leading source of public opinion in the country - all of which provide clients with actionable and relevant information. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.
To learn more, please visit www.ipsos.ca.
Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.
Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.
Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2005, Ipsos generated global revenues of e717.8 million ($853.8 million U.S.). Visit www.ipsos.com to learn more about Ipsos' offerings and capabilities. Visit www.ipsos.com to learn more about Ipsos' offerings and capabilities.
