Connect with real people for agile, authentic insight discovery
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Connect with real people for agile, authentic insight discovery

Connect with real people for agile, authentic insight discovery

Ipsos RealTalk Community Essentials offers a ready-to-use engaged audience eager to tell their stories, share in-context insights, and ​co-create in real-time video diaries, discussions, surveys and more.​ Available in 20+ countries for local or multi-country insight.

Real people. Real time. Real insight.

  • EXPLORE

    EXPLORE

    Understand needs, drivers or motivations for key segments, brands or categories

  • IDEATE

    IDEATE

    Co-create to guide early or late-stage innovation initiatives

  • OPTIMIZE

    OPTIMIZE

    Optimize new products, concepts, campaigns or touch points


Ready-to-go


Recruited, profiled and engaged, community members are available 24/7


Rapid results


Tackle immediate questions with results in days


Always-on


Research over time for iterative learning, or ongoing engagement


Multi-dimensional


Insight comes to life with videos, images, stories and robust data for holistic understanding


Local expertise at scale

Launch in your market or in up to 20+ markets worldwide

QUALitative Techniques

Discussions

Blogs & video diaries

Idea Exchanges

Video Focus Groups

Live Chats

Markerboard & Hotspot

 

QUANTitative Techniques

Standard, Advanced & Custom Questions

Quick Polls

Monadic or Sequential Monadic

Multimedia Stimuli exposure

 

GEN-AI + HI

Integrated Frameworks

Proprietary prompt library

Suggested probing + AI moderation

Insight Assistant for theming + analysis

Auto-video Transcriptions

Storytelling + reporting

Launch a RealTalk project today

Launch a RealTalk project today

Find out more

RealTalk Express

  • RealTalk Express

    RealTalk Express

    A point-in-time activity to dig into specific business questions. 💬 Base package: Can be qualitative or a mix of qual and quantitative 💬 Quick-turn option for overnight insights 💬 Output includes full verbatim export and 1-page topline summary

  • RealTalk Diary

    RealTalk Diary

    A real-life look at behaviours and emotions. 💬 Base package: 1 week of video diaries and follow-up discussion 💬 Output includes raw video and a dynamic 3-minute video report

  • Custom RealTalk

    Custom RealTalk

    A longitudinal view of changing behaviours and views among the same people over time. 💬 Base package: Can be qualitative, quantitative – or a mix of both 💬 Standard option includes monthly activities over 3 months 💬 Output includes full data export, verbatims, and 1-page topline

  • Custom Connect Paintbrush

    Custom Connect

    Scoped to meet your needs with our flexible toolkit. 💬 Base package: Can be qualitative, quantitative – or a mix of both 💬 Express, iterative or long-term duration 💬 Output scoped to your business need

Launch your project today

CPG Company Quote
Consumer & Marketplace Insights Manager,
Global CPG Company
[Ipsos Communities] expertise allows us to ask the right questions to get meaningful, actionable insights around key business questions.
Information Technology Company Quote
Insights Manager,
Information Technology Company
[Ipsos Communities] provides a cost-effective solution for incorporating customer and partner feedback into business decisions.
Software Company Quote
Marketing Science Manager,
Software Technology Company
Our investment with Ipsos Communities has created tremendous value for our organization. Particularly when time is of the essence, the agility of the Communities team, as well as their deep understanding of our organization, has allowed us to deliver insights that have very real impact on our teams’ decision making. And they do all of this with a great degree of cost efficiency. I can highly recommend Ipsos Communities!

Reach out to learn more

Launch a RealTalk project today

Launch a RealTalk project today

Find out more

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