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Trust in Professions

Doctors and scientists are seen as the world’s most trustworthy professions
Trust in Professions Survey

Doctors and scientists are seen as the world’s most trustworthy professions

The 2022 Ipsos Global Trustworthiness Index reveals that doctors and scientists are considered the world’s most trustworthy professions. The Index has tracked trust in many professions since 2018.
Why All Companies Need To Care About Misinformation
Trust in Professions Publication

Why All Companies Need To Care About Misinformation

All industries face some risk from misinformation—understanding the underlying drivers of trust and working to strengthen performance against these items can build benefit of the doubt and mitigate this risk.
Global Trustworthiness Monitor | Ipsos
Trust in Professions Survey

Pharmaceutical and banking companies and governments are now seen as more trustworthy

New global data from Ipsos shows pharmaceutical and banking companies see a rise in trust. Government remains the least trusted sector, despite a small uptick.
Doctors are the most trusted profession in Canada and across the world
Public Opinion Survey

Doctors are the most trusted profession in Canada and across the world

Canadians place a higher trust in both doctors and scientists than they did before the pandemic; though Canadian armed forces see a decline in trust ratings
doctors professional opinion
Trust in Professions Publication

Who do you have faith in? The world’s most trusted professions

People trust those providing essential services over those selling a product or ideology.
Ipsos Public Perspectives: Ignorance and Distrust Prevail About What Companies and Governments Do with Personal Data
Trust in Professions Publication

Public Perspectives: Ignorance and Distrust Prevail About What Companies and Governments Do with Personal Data

Do Canadians know what is happening with their personal online information? And who do they trust to use their information the “right way”?