Trust in Professions

New Ipsos research reveals why customer trust and emotional connection are critical to successful AI adoption in customer experience.

The 2022 Ipsos Global Trustworthiness Index reveals that doctors and scientists are considered the world’s most trustworthy professions. The Index has tracked trust in many professions since 2018.

All industries face some risk from misinformation—understanding the underlying drivers of trust and working to strengthen performance against these items can build benefit of the doubt and mitigate this risk.

New global data from Ipsos shows pharmaceutical and banking companies see a rise in trust. Government remains the least trusted sector, despite a small uptick.

Canadians place a higher trust in both doctors and scientists than they did before the pandemic; though Canadian armed forces see a decline in trust ratings

People trust those providing essential services over those selling a product or ideology.

Do Canadians know what is happening with their personal online information? And who do they trust to use their information the “right way”?