Food & Beverage Trends Reports: Off the Shelf

In the dynamic food and beverage industry, consumer preferences are constantly evolving and changing. Investing in a deeper understanding of the macro forces shaping needs and behaviours is not just beneficial—it's essential for long-term success.

Every year, Ipsos’ Food and Beverage Group (‘FAB’) produces a series of trends initiatives focused on helping our clients stay attuned to macroeconomic, societal and consumer forces to ensure that product strategies remain relevant to consumers' changing tastes by identifying and acting on emerging needs.

This year’s Trends Reports Off the Shelf series, includes access to the following reports, either individually, or in a bundled solution:

Beverage Trends Through the Generations 2023: As trends shaping Canadians’ daily beverage choices continue to evolve, it is critical to engage in a deeper investigation to assess how priorities are shifting through the generations. It is important for marketers to integrate differences into strategy development and engage in conversations about beverage choices, respecting each generation's unique perspectives and preferences.

Vantage Foodservice Trends 2023: Despite unprecedented challenges and change over the past three years, Canadian restauranteurs have demonstrated unbridled resilience, innovative excellence and clever creativity making growth strides on many fronts. In the Canada Vantage 2023 report, we will provide an overview of how big picture trends continue to evoke change amid the varying pandemic phases relative to pre-pandemic times. Report outputs will aid our clients in shaping a successful path forward.

Canada CHATS 2023: The 9th edition of Canada CHATS 2023, marks the continued investigation of Canadians’ consumption habits and attitudinal trends. This year we focus on unpacking the cultural forces, colliding impacts of our pandemic experience and currently economically stretched landscape across all categories, brands, dayparts and venues.

Canada CHATS 2024: Consumer Culture Compass: Navigating Uncertainty: Early Bird Purchase Discount (20%) in effect until October 31st, 2023, with report release date scheduled for December 4th, 2023.

Accessing pre-existing reports offers several benefits beyond timing and cost efficiencies that include:

• Enhancement of break-through innovation cycle
• Incorporation of contextual factors into messaging, advertising and other content
• Integration of seasonal and cyclical forces to prepare for shifts in demand throughout the year.
• Enabling fact-based consumer preferences to be at the center of strategic decision-making