The Ford Juggernaut: Despite Campaign Troubles,
Ford Well Out in Front of Two-Man Race for Mayor

Over the past couple of weeks, impressions of Rob Ford have changed for one half of Torontonians, but it doesn't' appear to have had a major impact on his overall level of support since many Torontonians actually have an improved impression of him, and none of the other candidates have momentum on their side at this stage in the race:

• Three in ten (30%) say they have a worse impression of Rob Ford over the last few weeks, while two in ten (20%) actually say their impression is better (net -10). Four in ten (41%) say there's been no change in their impression, while 2% don't' know and 6% say they've never heard of him.
• One in ten (12%) say their impressions of George Smitherman have improved over the last few weeks, while slightly more (15%) say they've worsened (net -3). Most (61%) say their impressions have not changed, while 4% don't know and 8% say they've never heard of him.
• One in ten (9%) say their impressions of Rocco Rossi have improved over the last few weeks, while slightly more (11%) say they've worsened (net -2). Most (62%) say their impressions have not changed, while 4% don't know and 14% say they've never heard of him.
• One in ten (9%) say their impressions of Joe Pantalone have improved over the last few weeks, while roughly the same proportion (10%) say their impressions have worsened (net -1). Most (66%) say their impressions have not changed, while 4% don't know and 11% say they've never heard of him.
• Few (7%) say their impressions of Sarah Thomson have improved over the last few weeks, slightly more than the 6% who say they've worsened (net +1). Most (66%) say their impressions have not changed, while 4% don't know and 17% say they've never heard of her.

These are the findings of an Ipsos Reid poll conducted on behalf of Global Television, NewsTalk 1010 and the National Post from August 20-22, 2010. For the survey, a representative randomly-selected sample of 400 adults living in Toronto was interviewed by telephone. With a sample of this size, the results are considered accurate to within 1774.9 percentage points, 19 times out of 20, of what they would have been had the entire adult population of Toronto proper been polled. The margin of error will be larger within regions and for other sub-groupings of the survey population. These data were weighted to ensure that the sample's regional and age/sex composition reflects that of the actual Toronto population according to Census data. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

For more information on this news release, please contact:
John Wright
Senior Vice President
Ipsos Reid Public Affairs
(416) 324-2002
[email protected]

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