The Future of Fun: Elevating CX in a Dynamic Betting World

In a world of instant gratification and personalized experiences, gambling organizations (e.g. iGaming and betting, casinos, and lotteries) face unprecedented challenges. Players, much like consumers across all industries, crave personalized engagement, immediate enjoyment, and a sense of belonging. Simultaneously, AI is revolutionizing the business landscape, and new entertainment options are constantly vying for your players' attention. This convergence of evolving expectations and technological advancements makes a laser focus on Customer Experience (CX) no longer a luxury, but a necessity for survival and growth in the fast-moving world of betting and gambling.

Listen in to hear insights exploring how to achieve CX maturity and build emotional connections that can help define the future of the industry. Whether you work in iGaming, at a state or provincial lottery, or in the casino business, this webinar will help you:

• Discover why CX maturity is critical in the face of changing player demographics, behaviors, and expectations for personalization.
• Explore the Ipsos CX Forces framework and learn how to leverage its insights to understand and enhance the player journey.
• Unlock the power of journey mapping to identify pain points and opportunities to elevate the player experience at every touchpoint.
• Learn how to build emotional connections with players, fostering loyalty and driving sustainable growth in an increasingly competitive market.

This webinar is a must-attend for gambling and lottery market professionals ready to adapt and thrive in a new era of player-centricity. Gain valuable insights and practical strategies to elevate your CX and build lasting emotional connections with your players.