Half (51%) of English Canadians 40 years and Older Agree They are Prepared in the Event of a Heart Attack
Other results from the survey reveal that:
- More people have candles, flashlights and dry foods for a blackout (92%) than a first aid kit in the house (76%) or ASPIRIN174 in the medicine cabinet (62%).
- The vast majority, over nine in ten (92%), think heart attacks can happen at any time of day, in any setting. Canadians, however, believe they are most likely to occur during outdoor activities (84%) and at the gym (83%).
- Only half (51%) agree they are prepared in the event of a heart attack, yet 70% are prepared for a house fire, and 85% are prepared for a power outage/blackout.
- Among those surveyed, women feel least prepared for a heart attack (49% agree they feel prepared) when compared to other emergency
- Seventy-three per cent believe you should have ASPIRIN174 81mg with you at all times so that you can take in the event of a heart attack after calling 911.
These are findings from an Ipsos Reid survey conducted between August 29 to September 3rd, 2014 on behalf of ASPIRIN-Bayer. A sample of n=1,004 Canadians excluding Quebec, age 40 and older, from Ipsos' Canadian online panel were interviewed. Weighting was then employed to balance demographics to ensure that the sample's composition reflects that of the adult population over 40 according to Census data for Canada, and to provide results intended to approximate the sample universe. The precision of Ipsos online surveys is measured using a credibility interval. In this case, the total sample is accurate to within +/-3.5 percentage points had all Canadians in this sample universe been surveyed. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error.
For more information on this news release, please contact:
Sean Simpson
Vice President
Ipsos Reid
Public Affairs
(416) 572-4474
[email protected]
About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.
To learn more, please visit www.ipsos.ca.
About Ipsos
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry.
With offices in 86 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of e1,712,4 million (2 274 M$) in 2013.
Visit www.ipsos.com to learn more about Ipsos' offerings and capabilities.
