Ipsos-Reid Strengthens Its Canadian Public Affairs Team

Toronto, ON - Ipsos-Reid Public Affairs is very pleased to welcome Amanda Maltby as Senior Vice President and the newest member of our Toronto-based practice.

Amanda brings over 15 years of insight and practical experience in public policy, communications strategy and opinion research on a wide range of economic and social issues in both private and public sector environments.

Most recently, she held the position of Senior Vice President, Public Affairs and Communications at the Canadian Marketing Association where she managed a diverse portfolio including the Association's communications activities, research program and policy development in areas such as privacy, consumer protection, and postal affairs. Prior to that Amanda was based in Ottawa and held senior strategic communications positions in the federal government including the departments of Finance and Foreign Affairs and International Trade. While in the government she was involved in a range of national and regional files including the federal budget, Canada Pension Plan reform, NAFTA negotiations, and consular and immigration issues. Amanda has also worked in research and communications positions in the not-for-profit sector focusing on post-secondary education.

Amanda is a frequent presenter/speaker on privacy and ethical marketing practices and is a member of the federal government's Anti-Spam Task Force. She is a graduate of Carleton University in Ottawa.

Since 1979, Ipsos-Reid Public Affairs has been providing clients in the private, public and not-for-profit sectors with actionable intelligence, strategic insight and advice to help them better understand and manage their issues and advance their reputations. With offices located in Toronto, Ottawa and Vancouver, San Francisco and Washington, D.C., the division is comprised of non-partisan, objective, survey-based research veterans who conduct strategic research initiatives for a diverse number of Canadian, American, and international organizations based not only on public opinion research, but often on elite stakeholder, corporate, and media opinion research.

We invite you to contact Amanda at 416.324.2017 or [email protected] to learn more about our services and what we can do for your organization.

For more information on this news release, please contact:
Darrell Bricker
President & COO
Ipsos Public Affairs in North America
Toronto, ON
416.324.2900

Ipsos-Reid
Ipsos-Reid is Canada's market intelligence leader and the country's leading provider of public opinion research. With operations in eight cities, Ipsos-Reid employs more than 300 researcher professionals and support staff in Canada. The company has the biggest network of telephone call centres in Canada, as well as the largest pre-recruited household and on-line panels. Ipsos-Reid's Canadian marketing research and public affairs practices are staffed with seasoned research consultants with extensive industry-specific backgrounds, offering the premier suite of research vehicles in Canada--including the Ipsos Trend Report, the leading source of public opinion in the country--all of which provide clients with actionable and relevant information. Ipsos-Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, visit: www.ipsos.ca

Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and reactions of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.

Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting and modeling and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2003, Ipsos generated global revenues of $644.2 million U.S.

Visit www.ipsos.com to learn more about Ipsos offerings and capabilities.