Marketing


Brands Publication

Marketing Anchors: The case for capability in an era of transformation

Is creativity and on-the-job learning enough for the modern marketer to succeed? To help answer that question, we surveyed 1,226 marketing practitioners across the UK, US, Canada and Australia.
Brands Event

BC’s Most Loved Brands 2026

Join us for a dynamic, in-person session as BC's top marketers reveal how they transform data into compelling stories and measurable growth.
Marketing Publication

Acting with an Empathetic Marketing Mindset

Discover how an empathetic marketing mindset fosters meaningful connections, supports brand choice and contributes to Brand Success.
Marketing Event

CMAmeasurement 2022

Join Ipsos’ Steve Levy who will be sharing results from the 16th Annual Digital marketing Pulse Report - a survey among Marketers and Agencies to try and understand the state of digital marketing in Canada.
Marketing Event

2022 CMA Awards

The Annual CMA Awards recognizes the best in Canadian marketing, including the top campaigns and marketers of the year.
We are delighted and honoured to have Ipsos’ Kyla Nicholls join the prestigious roster of judges for the 2022 Canadian Marketing Association Awards.
Brands Publication

Getting It Right Podcast

Listen in for inspiring insights to think differently about brands, brand strategy and brand growth.
Innovation Publication

Connected CPG: Winning formula in the tech-accelerated age

Connected CPG is tech-enabled CPG innovations with enhanced experience or business models, that aim to create a deeper connection with consumers.
Economy Publication

Inflation is Canadians’ Top Concern – Here’s What You Need to Know

We share a three-part strategy to help marketers manage their inflation sensitive innovation pipeline.
Marketing Event

CMAcx 2022

With the continued evolution of customer expectations, brands have both a unique challenge and an unprecedented opportunity to reimagine the customer experience as we transition into a more hybrid-focused world.