Product Testing


Product Testing Publication

Seeing the Unseen

How vision AI and AI agents are transforming product testing. Read part three of our Humanizing AI series.
Innovation Publication

Speeding Between the Gates

Read more about our agile stage-gate framework where multiple stakeholders and teams can launch an innovation without losing the initial intended promise, originality and ability to disrupt.
Brands Publication

Getting It Right Podcast

Listen in for inspiring insights to think differently about brands, brand strategy and brand growth.
Online Research Publication

Ipsos Answers ESOMAR’s Questions to help online research buyers

The primary aim of the ESOMAR's Questions is to increase transparency and raise awareness of the key issues for researchers to consider when deciding whether an online sampling approach is fit for their purpose.
Product Testing Publication

Adapting product testing in challenging times

Be contactless, leverage technology, get social.

[WEBINAR] WTF Cannabis: The birth of a new category

New industries don’t pop up very often. With a quickly changing regulatory landscape and multi-billion dollar acquisitions taking place, the cannabis industry is poised to take advantage of pent-up demand and scale rapidly.
Device Agnostic Publication

Device Agnostic

A growing number of respondents attempt to take surveys using a mobile device (smartphones, tablets and laptop).