Ipsos Reveals BC’s Most Loved Brands 2025
May 5, 2025, Vancouver, BC – At this morning’s kick-off of event for the Canadian Marketing Association Marketing Week 2025, Ipsos revealed British Columbia's Most Loved Brands for 2025. Leading the pack, Save-On-Foods has emerged as the “Most Loved Brand” in BC, followed closely by London Drugs and BC Hydro. This year's study underscores the significance of local brands in maintaining consumer trust during challenging times.
Kim Short, SVP at Ipsos, commented that, "Our findings highlight that 'Brand Love' acts as a critical driver of consumer loyalty and business success. By focusing on the emotional connections brands forge with their customers, we can uncover the keys to building sustainable relationships in the marketplace."
Top 10 Most Loved Brands:
- Save-On-Foods
- London Drugs
- BC Hydro
- A&W
- Vancouver International Airport
- Purdy's & White Spot (Tied)
- BCAA
- BC Ferries
- Boston Pizza
The study’s comprehensive methodology assessed brands across seven dimensions of brand love – Influence, Trust, Presence, Empathy, Leading Edge, Engagement, and Corporate Citizenship. With 2,200 consumers surveyed across the province, the results provide businesses with actionable insights to deepen consumer connections. Revisit the presentation now.
Businesses are invited to subscribe to the 2025 BC Most Loved Brands study to gain access to customized reports and consultations. For further information or to subscribe, contact Cameron McFadyen, Vice President Western Canada, at [email protected]
Media Contact:
Elen Alexov
Vice President, Marketing, North America
[email protected]
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