CMA Marketing Week: Most Loved Brands

Please join us for the unveiling of Ipsos’ 2025 Most Loved Brands of BC Study.

Discover the brands that have captured the hearts of British Columbians and walk through the drivers of brand loyalty and the attributes that foster an enduring connection with customers.

Featuring a deep-dive analysis into the seven dimensions of Brand Love: Influence, Trust, Presence, Empathy, Leading Edge, Engagement, and Corporate Citizenship, this study provides a unique and valuable perspective on understanding consumer-brand relationships in BC.

Key takeaways for marketers:

  • Understand the consumer attributes that create Brand Love and how that love drives business results.
  • See how brands’ innovative strategies are enhancing brand trust and presence in BC’s competitive landscape.
  • Learn how key BC brands perform - and why.

 

Speakers:

Kim ShortKim Short is a Senior Vice President with Ipsos, based in Vancouver. Kim is a 30-year veteran in brand and advertising consulting who has helped clients apply best practices to brand equity, market positioning and communications that are disruptive and impactful. In her over 20 years with Ipsos, Kim has witnessed the growing interconnectivity between media, advertising and technology. Having worked with numerous brands, Kim is well positioned to guide us in what supports a loved brand today in BC.
Julie-Christine MarchandJulie Christine Marchand is a Vice President at Ipsos in Vancouver. After starting her career in management consulting, Julie Christine made the move to British Columbia and Ipsos. Julie Christine specializes in brand and communications tracking, but her extensive background includes roles in operations, custom panels & communities, market understanding, and customer experience research. A passionate advocate for British Columbia, Julie Christine has in-depth knowledge of the province's diverse local brands and their unique market positions. With her expertise in brand strategy and her enthusiasm for BC's business landscape, she will give us a rich understanding of what builds brand love.

Missed the live event? Review the recording here.

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