It’s Time for a Strategic Reset

Listen in to hear Ipsos research illustrating the fundamental shifts in behaviour and new drivers of choice that marketers need to know in order to realign their strategies.

The author(s)

  • Jessica Avery Senior Vice President, Canada, Ipsos
  • Chris Murphy President, Market Strategy and Understanding
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Events in 2020 disrupted lives and fundamentally changed people’s attitudes, needs, and behaviours. As lives changed, people became quite receptive to looking for new products and solutions that would fit within their lifestyle changes – and our research data tells us that many are seeking to make different choices that are more reflective of the times in which we live, and the values we hold.

Revisit our recorded webinar to hear Ipsos research illustrating the fundamental shifts in behaviour and the new drivers of choice, including:

  • Rise of emotional drivers relative to functional
  • Greater shifts to premium
  • Desire for a Green recovery

All of these factors point to one simple fact: marketers should revisit their strategies now. It is imperative to ensure the foundational data which is used to provide strategic direction is accurately measuring this changing context and capturing shifts in consumer priorities. And the right approach depends on the specifics of your business.

The author(s)

  • Jessica Avery Senior Vice President, Canada, Ipsos
  • Chris Murphy President, Market Strategy and Understanding

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