Who will win the Game of Snacks

Is your food or beverage snack product on the fastest growing or fastest declining list?

Who will win the Game of Snacks

The author(s)

  • Kathy Perrotta Vice President, Canada, Ipsos
  • Darin Chartrand Senior Account Manager, Canada, Ipsos Marketing
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As daypart lines blur and meal occasions become more fragmented, snacking continues to be a critical component to overall eating in Canada today. However, as consumers needs are evolving choices at snack are shifting, anointing category winners and losers in the all-important ‘Game of Snacks’.

Fastest Growing Categories at Snack

Fastest Declining Categories at Snack

Cheese

Chocolate

Salsa Dips

Candy

Potato Chips

Gum

Frozen Novelties

Yogurt

Protein/Meal Replacement Bars

Cookies

Source: Ipsos' FIVE — All Venues
Measure: Per Capita Consumption Rates 2017 vs. 2016; Ranked by Change Rate
Data Period: R'12M Ending June 2017

Beverages also continue to grow in size and importance within the snacking share of stomach, creating an opportunity to grow drinking rates either as a stand-alone snack option or within a food and beverage paired offer.

Fastest Growing Beverage
at Snack

Fastest Declining Beverage
at Snack

Filtered Tap Water

Fruit Juice

Bottled Water

Tea

Wine

Milk

Latte

Hot Chocolate

Sparkling Water

Milk Alternatives

Source: Ipsos' FIVE — All Venues
Measure: Per Capita Consumption Rates 2017 vs. 2016; Ranked by Change Rate
Data Period: R'12M Ending June 2017

The author(s)

  • Kathy Perrotta Vice President, Canada, Ipsos
  • Darin Chartrand Senior Account Manager, Canada, Ipsos Marketing

Consumer & Shopper