Less than Half of Ottawa Area LGBT Seniors Surveyed Feel They Would be Accepted by Retirement Community or Care Facility Residents (40%) and Staff (45%)

Ottawa, ON - Most (82%) of Ottawa LGBT Seniors surveyed would rather live independently in their own home, rather than in a retirement community or care facility. The Ottawa Senior Pride Network (OSPN) and Ipsos conducted a survey to identify housing options for Ottawa area LGBT Seniors, understand their role in retirement and housing planning and understand any unique challenges faced by LGBT Seniors.

In-home care is increasingly a trend for seniors across the country. Most Ottawa LGBT Seniors surveyed (68%) would use paid in-home care if required, but many are concerned about affordability (25%) and trust (21%). However, health deterioration, difficulty caring for self, cost, and house maintenance are the four top reasons Ottawa LGBT Seniors leave home.

In the event that they would need to move into an assisted living facility, less than half of Ottawa LGBT Seniors surveyed (45%) feel they would be accepted by retirement community and care facility staff and most (70%) of Ottawa LGBT Seniors surveyed would feel uncomfortable in a community that has not be designated as LGBT-friendly community.

Ottawa LGBT Seniors surveyed are less confident in senior care facilities being able to address their community's needs (23%) and the availability of services (27%). Most of Ottawa LGBT Seniors surveyed (86%) are more likely to use LGBT-friendly services, and three in five (57%) feel community LGBT-friendliness is very important when considering moving.

These are some of the findings of an Ipsos survey conducted between October 15th and March 31st, 2015 on behalf of the Ottawa Senior Pride Network. A sample of 395 seniors from the LGBT community in Ottawa was recruited through convenience sampling. Respondents were invited through community events and referrals to be interviewed online. No weighting was employed as demographic characteristics of this population are not available. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

For more information on this news release, please contact:

Mike Colledge
President, Canadian Public Affairs
Ipsos Public Affairs
(613) 688-8971
[email protected]

About Ipsos in Canada

Ipsos is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos' marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos is an Ipsos company, a leading global survey-based market research group.

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About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry.

With offices in 86 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of e1,669.5 ($2,218.4 million) in 2014.

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