Lottery & Gambling Research
Our areas of expertise
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Understand Players, Markets & Opportunities
The gambling landscape is changing rapidly. New player expectations, digital experiences, emerging competitors, and evolving channels require a deeper understanding of what drives participation and growth.
We help clients:
- Understand player motivations and behaviours
- Segment player populations and target audiences
- Explore emerging categories and market trends
- Assess market opportunities and competitive threats
- Identify unmet needs and future growth opportunities
Related capabilities: Market Understanding, Segmentation, Qualitative Research, Social Intelligence, Strategy
Build Winning Products & Portfolios
Whether launching a new game, refining an existing product, or optimizing a portfolio, successful innovation requires more than intuition.
We help clients:
- Develop and screen new product ideas
- Test game concepts and positioning
- Forecast trial and revenue potential
- Optimize Instant and/or eInstant game portfolios
- Evaluate product and pricing strategies
Related capabilities: Innovation, Forecasting, Conjoint Analysis, Portfolio Optimization
Grow Brands & Marketing Performance
In an increasingly competitive environment, strong brands and effective communications are more important than ever.
We help clients:
- Measure and track brand health
- Optimize advertising and creative execution
- Evaluate campaign effectiveness
- Monitor key performance indicators
- Strengthen player acquisition and retention efforts
Related capabilities: Brand Tracking, Creative Excellence, Advertising Measurement
Improve Player & Customer Experiences
Today's players interact with brands across retail, digital, mobile, and gambling environments. Every touchpoint matters.
We help clients:
- Understand the end-to-end player journey
- Identify friction points and barriers
- Optimize digital and physical experiences
- Improve retailer and partner engagement
- Measure customer and employee satisfaction
Related capabilities: Customer Experience, Journey Mapping, Mystery Shopping, Retail Audits
Advance Responsible Gambling & Player Health
Successful gambling organizations must balance commercial performance with player wellbeing and social responsibility.
Ipsos is uniquely positioned to support evidence-based decision making in this area through our experience in player health, responsible gambling, prevalence research, harm reduction, and program evaluation.
We help clients:
- Measure player health indicators
- Evaluate responsible gambling initiatives
- Assess prevention and intervention programs
- Understand at-risk populations
- Identify opportunities to improve player outcomes
Related capabilities: Public Affairs, Qualitative Research, Ethnography, Customer Experience
Build Public Trust & Navigate Industry Change
Lottery and gambling organizations operate in an environment where reputation, public acceptance, and regulatory expectations are increasingly important.
We help clients:
- Track and manage corporate reputation
- Understand public perceptions of gambling
- Assess stakeholder expectations
- Support policy and regulatory decisions
- Navigate emerging industry challenges
Related capabilities: Public Affairs, Reputation Research, Stakeholder Research, Mystery Shopping
Explore the Future of Gambling
The future of gambling is being shaped by digital transformation, changing player expectations, new technologies, and emerging forms of competition.
Our teams help clients understand:
- Online gambling
- Sports betting
- Prediction markets
- Digital player journeys
- Emerging gambling formats
- Future market scenarios and trends
By combining research, analytics, strategic consulting, and social intelligence, we help organizations prepare for what's next.
Experience Across the Gambling Ecosystem
Our experience spans virtually every corner of the gambling industry, including:
- Lottery & iLottery
- Sports Betting
- Online Gambling
- Land-Based Casinos
- Charity Lotteries
- Horse Racing
- Responsible Gambling
- Youth Gambling Research
- Player Health & Harm Reduction
- Retail & Distribution Networks
Why Ipsos?
What makes Ipsos different is our ability to bring together specialists from across multiple disciplines to solve complex business challenges.
Rather than viewing problems through a single research lens, we combine expertise in strategy, innovation, brand growth, customer experience, public affairs, analytics, social intelligence, and behavioural science to deliver a more complete understanding of the gambling landscape.
This integrated approach helps our clients move from information to action with confidence.
Let's Talk
Whether you're looking to grow participation, launch new products, optimize player experiences, strengthen responsible gambling initiatives, or better understand the future of gambling, Ipsos can help.
Contact our Lottery & Gambling specialists to learn more.
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