Majority (64%) of Canadians Plan to take a Vacation in Next 12 Months, Down 5 Points From January
Toronto, ON - Six in ten (64%) Canadians plan on taking a vacation (defined here as 3 days or more and further than 100km away from home) in the next twelve months, according to a new Ipsos Reid poll conducted on behalf of Triparbour.ca. The proportion of Canadians who say they'll vacation in the next twelve months is down 5 points since the beginning of this year.
Further, one in ten (13%) expect to take their next trip within 12 to 24 months from now, while just 3% say they'll wait to take their next vacation in two to three years from now. Two in ten Canadians (21%) don't know when they will take their next trip.
By the demos, some Canadians are more likely than others to get away in the next twelve months:
- Three quarters of B.C. residents (73%) plan on vacationing in the next twelve months, while seven in ten (70%) Albertans said the same. Seven in ten (68%) Saskatchewan/Manitoba residents plan on vacationing within the next year, while close to seven in ten (65%) Quebecers and Atlantic Canadians agree. Only six in ten (57%) Ontarians have plans to vacation in the next 12 months, perhaps reflecting the tougher economic climate in that province.
These are some of the findings of an Ipsos Reid poll conducted between September 14 and 17, 2009, on behalf of TripHarbour.com. For this survey, a national sample of 1,005 adults from Ipsos' Canadian online panel was interviewed online. Weighting was then employed to balance demographics and ensure that the sample's composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe. A survey with an unweighted probability sample of this size and a 100% response rate would have an estimated margin of error of +/-3.1 percentage points 19 times out of 20 of what the results would have been had the entire population of adults in Canada been polled. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.
For more information on this news release, please contact:
Sean Simpson
Research Manager
Ipsos Reid
Public Affairs
(416) 572-4474
[email protected]
About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.
To learn more, please visit www.ipsos.ca.
About Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.
Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.
Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999.
In 2008, Ipsos generated global revenues of e979.3 million ($1.34 billion U.S.).
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