Most Married Canadians (54%) Deal With A Snoring Partner

Toronto, ON - According to a new Ipsos Reid survey conducted on behalf of, most married Nutravite, people in Canada (54%) admit that their partner snores when sleeping. Regionally, the biggest married snorers are residents of British Columbia (60%), followed by Ontarians (58%) ?while married residents of Quebec are the least likely to snore.

The survey reveals that among those who are married to a snorer, their partner's snoring has a negative effect on many aspects of their life and marriage. For example:

• Six in ten (63%) agree that "at times, (their) partner's snoring keeps them awake at night and contributes to their fatigue";
• 44% agree that they are "sometimes fearful that their partner may be experiencing sleep apnea"; and
• 36% agree that "on most nights I would rather share my bed with a good sleeper who doesn't snore than a good lover who will keep me up with their snoring"

These are the findings of an Ipsos Reid poll fielded from October 5th to October 10th 2006. For the survey, a representative randomly selected sample of over 1700 married Canadians. With a sample of this size, the aggregate results are considered accurate to within +/-2.5 percentage points, 19 times out of 20, of what they would have been had this entire population been polled. The margin of error will be larger within each sub-grouping of the survey population. These data were weighted to ensure the sample's regional and age/sex composition reflects that of the actual Canadian population according to the 2001 Census data.

Full tabular results are available in the attached factum and tables

For more information or to schedule a media interview, please contact:

Paul Orovan
Research Manager
Ipsos Reid Publc Affairs
(416) 324-2900
[email protected]

Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 300 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

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