Nearly One Quarter (22%) of Canadians Say Their First Job was at a Restaurant or in
Food Service Industry
When spending time with their family and friends, the first choice of many Canadians is to go to a restaurant. Among a list of 8 activities, three in ten (28%) indicated that going to a restaurant is their preferred option, while another 7% enjoy going to a bar or pub. This compares with 23% who enjoy outdoor activities the most, followed by fewer whose preference it is to go to the movies (12%), shop (12%), see a concert or other event (9%), see a sporting event (5%) or visit a cultural site (4%).
Almost half (45%) of Canadians are connected to the restaurant industry in one way or another. Three in ten (28%) have worked in the food industry in the past, 11% have someone in their family who works directly in the restaurant or food industry, 4% currently work in a restaurant or the food industry while 3% say either they or someone in their family works for a business that depends significantly on food industry and restaurants.
Four out of five (82%) Canadians `agree' that the restaurant industry provides many Canadians with their first job opportunity, and a similar proportion (80%) `agrees' that the restaurant and food industry is a vital source of employment. Further, three quarters (73%) of Canadians `agree' that working in restaurants helps young Canadians develop crucial skills. All in all, seven in ten (69%) Canadians `agree' the foodservice industry is an important part of the economy.
Aspiring Entrepreneurs, Chefs and Maitre D's...
One third (34%) of Canadians have dreamed of opening their own restaurant or bar. Of those Canadians who currently work in the restaurant or food service industry, the majority (70%) dream of opening their own restaurant. Interestingly, four in ten (42%) Canadians aged 18 to 34 have dreamed about opening their own restaurant or bar.
These are some of the findings of an Ipsos Reid poll conducted between August 25 to 31, 2010, on behalf of Canadian Restaurant and Foodservices Association. For this survey, a sample of 1028 adults from Ipsos' Canadian online panel was interviewed online. Weighting was then employed to balance demographics and ensure that the sample's composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe. A survey with an unweighted probability sample of this size and a 100% response rate would have an estimated margin of error of +/-3.1 percentage points, 19 times out of 20, of what the results would have been had the entire population of adults in Canada been polled. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.
For more information on this news release, please contact:
Sean Simpson
Senior Research Manager
Ipsos Reid
Public Affairs
(416) 572-4474
[email protected]
About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.
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