Ipsos and the Canadian Beverage Association have published a report on energy drink consumption in Canada. The research, conducted in 2013, found that energy drink consumption among Canadians polled is relatively low, particularly when understood in the context of broader caffeine consumption. By comparison, coffee-based beverages are consumed with greater frequency by every demographic group studied. Even among the highest-frequency group of energy-drink consumers, the number of servings of coffee-based and iced-tea beverages consumed is several times greater than that of energy drinks. Furthermore, the research also finds that an overwhelming majority of energy drink consumers are observing the product label’s recommendation to moderate their consumption of these beverages.
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