Ipsos and the Canadian Beverage Association have published a report on energy drink consumption in Canada. The research, conducted in 2013, found that energy drink consumption among Canadians polled is relatively low, particularly when understood in the context of broader caffeine consumption. By comparison, coffee-based beverages are consumed with greater frequency by every demographic group studied. Even among the highest-frequency group of energy-drink consumers, the number of servings of coffee-based and iced-tea beverages consumed is several times greater than that of energy drinks. Furthermore, the research also finds that an overwhelming majority of energy drink consumers are observing the product label’s recommendation to moderate their consumption of these beverages.
Report on Business: Strategies from Canada’s Best B2B Brands
On June 17th, join The Globe and Mail for a virtual event showcasing Report on Business magazine’s first-ever ranking of Canada’s Best B2B Brands —developed in partnership with Ipsos— featuring business leaders sharing strategies to build trust and stand apart from the competition.
[WEBINAR] LGBT+ Pride 2021 Global Survey Insights
Join us for a complimentary webinar featuring new research insights from Ipsos’ LGBT+ Pride 2021 Survey – a global study of nearly 20,000 interviews of adults from 27 countries – and a discussion of their implications by a panel of experts from leading academic, advocacy, and business organizations.