Angus Reid Group Changes Name to Ipsos-Reid Corporation

VANCOUVER, OCTOBER 2, 2000 - A Canadian institution is changing its name.

After 21 years as The Angus Reid Group, Canada's premier market and public opinion company will officially be known as Ipsos-Reid. This reflects the terms of a deal announced in March when Paris-based Ipsos, described by Inside Research magazine as the "fastest growing market research company in the world," acquired the Angus Reid Group.

"After 20 years of commenting on the news and current events as the Angus Reid Group, we're making some news of our own," said Dr. Angus Reid, who retains his title as Chairman and CEO. Reid is also a member of the parent company's global management board.

"We decided to become part of the Ipsos Group because of the remarkable similarities between the two companies and how we run our business. We share the same values about quality and we provide clients with a broader sociological context, not just data. Ipsos is also owned and managed by research professionals. Most important, Ipsos believes in strong local management supported by member companies around the world offering global data collection and analysis techniques."

The company also announced the appointment of Don Miller as its new chief financial officer. Miller joins Ipsos-Reid in Vancouver, where he held a similar position with advertising agency, Palmer Jarvis DDB.

Established in 1979, Ipsos-Reid is Canada's leading market research and public opinion company. It is best known for the National Angus Reid Poll, the most widely quoted source of public opinion in the country. Founded by Dr. Angus Reid, Ipsos-Reid has conducted extensive market and social research in 80 countries and in 40 languages, and serves clients around the world through more than 300-professionals and 1,000 data collection staff in ten offices. The company is a member of the Paris-based Ipsos Group, ranked among the top ten research companies in the world, with specialties in advertising, media, customer satisfaction, public opinion and market research.

For more information, please contact
John Wright
Ipsos-Reid
(416) 324-2900