Consumer Behavior

Consumers increasingly use everyday purchases to express their values, but become far more cautious when financial returns are at stake. The bigger divide is not between Canada and the U.S., but between generations. Read our latest Endurance Economy commentary.

Our analysis revealed that engagement was driven less by stadium attendance and more by a desire for shared experiences, national pride, and value.

Authenticity is the Entry Point, But Engagement and Identity Drive Impact

Join Ipsos as we unveil how lotteries are using mystery shopping to unlock revenue hiding in plain sight, with high-performing retailers generating significantly more revenue per square foot through specific, measurable behaviours that any retailer can replicate.

Join Ipsos’ Sanyam Sethi to hear how today’s broader dynamics influence confidence across society, including Canada’s food system.

When it comes to Fast Fashion, Canadians fully recognize the tensions every time they make a purchase.

Hear the latest consumer insights, get a regulatory update, and enjoy a panel discussion with local coffee industry leaders driving innovation across the region.

82% of Canadians 55+ Are Cautious When They Receive An Unexpected Knock

Households are surviving structural change. Mistaking that survival for stability is a strategic error.