Consumer Behavior

82% of Canadians 55+ Are Cautious When They Receive An Unexpected Knock

Households are surviving structural change. Mistaking that survival for stability is a strategic error.

Amidst global temperature rise concerns, Ipsos uncovers declining individual action despite heightened awareness.

As artificial intelligence gets its own minister and the federal government turns to it for service efficiencies, Canadians have their worries.

New findings from Ipsos suggest the "Buy Canadian" movement appears to be led predominantly by Baby Boomer Canadians, at least for now.

There's a new era of innovation, where humans and AI work in tandem, which promises a future filled with possibilities for creating extraordinary products that bring businesses even closer to consumers.

At the end of 2023, nearly seven in ten (69%) Canadians report they are concerned about their ability to absorb any unexpected costs of $1,000 or more.

Nine in ten (90%) Canadian parents have a toothbrushing routine with their children that they follow every night including before bed on Halloween.

Still, four in ten (40%) say they’ve been cutting back their alcohol consumption since the New Year and two in ten (18%) have already participated in a ‘Dry Month’