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Consumer Behavior

NASPL Possible NW
Consumer Behavior Event

NASPL Possible NW

Join Ipsos as we unveil how lotteries are using mystery shopping to unlock revenue hiding in plain sight, with high-performing retailers generating significantly more revenue per square foot through specific, measurable behaviours that any retailer can replicate.
Beyond Information: How Canadians build confidence in uncertain times
Consumer Behavior Event

Beyond Information: How Canadians build confidence in uncertain times

Join Ipsos’ Sanyam Sethi to hear how today’s broader dynamics influence confidence across society, including Canada’s food system.
Canadian Views on Fast Fashion
Consumer Behavior Publication

Canadian views on fast fashion

When it comes to Fast Fashion, Canadians fully recognize the tensions every time they make a purchase.
West Coast Coffee Connect
Consumer Behavior Event

West Coast Coffee Connect

Hear the latest consumer insights, get a regulatory update, and enjoy a panel discussion with local coffee industry leaders driving innovation across the region.
Knock, Knock… Who’s There? Most Older Canadians Aren’t Taking Chances
Public Opinion Survey

Knock, Knock… Who’s There? Most Older Canadians Aren’t Taking Chances

82% of Canadians 55+ Are Cautious When They Receive An Unexpected Knock
Don’t Mistake Stability for Endurance
Economy Publication

Don’t Mistake Stability for Endurance

Households are surviving structural change. Mistaking that survival for stability is a strategic error.
AI, friend or foe?
Consumer Behavior Publication

AI, friend or foe?

As artificial intelligence gets its own minister and the federal government turns to it for service efficiencies, Canadians have their worries.
Global perceptions amid earth’s temperature breaching the 1.5 degrees tipping point
Climate change Survey

Global perceptions amid earth’s temperature breaching the 1.5 degrees tipping point

Amidst global temperature rise concerns, Ipsos uncovers declining individual action despite heightened awareness.
Nuanced Nationalism: Buy Canadian By Generation
Consumer Behavior Publication

Nuanced Nationalism: Buy Canadian By Generation

New findings from Ipsos suggest the "Buy Canadian" movement appears to be led predominantly by Baby Boomer Canadians, at least for now.
The new era of innovation
Innovation Publication

The new era of innovation

There's a new era of innovation, where humans and AI work in tandem, which promises a future filled with possibilities for creating extraordinary products that bring businesses even closer to consumers.
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