Consumer Behavior

Join us as we examine the signals of change emerging across generations and life stages, the forces accelerating them, and what they could mean over the next five to ten years.

Join Ipsos for an exclusive preview of Canada CHATS 2027, our 13th annual Consumption Habits and Attitudinal Trends Report, as we audit the beliefs, behaviours, and tensions shaping food and beverage consumption today.

Marketers and retailers must understand where consumers welcome AI, where they resist it, and how those boundaries differ by category and generation.

Consumers increasingly use everyday purchases to express their values, but become far more cautious when financial returns are at stake. The bigger divide is not between Canada and the U.S., but between generations. Read our latest Endurance Economy commentary.

Our analysis revealed that engagement was driven less by stadium attendance and more by a desire for shared experiences, national pride, and value.

Authenticity is the Entry Point, But Engagement and Identity Drive Impact

Join Ipsos as we unveil how lotteries are using mystery shopping to unlock revenue hiding in plain sight, with high-performing retailers generating significantly more revenue per square foot through specific, measurable behaviours that any retailer can replicate.

Join Ipsos’ Sanyam Sethi to hear how today’s broader dynamics influence confidence across society, including Canada’s food system.

When it comes to Fast Fashion, Canadians fully recognize the tensions every time they make a purchase.