Half (47%) of Canadians are More Likely to Make a Debit Purchase if the Transaction Were Waived From Monthly Transaction Limit

Two in three Canadians aged 18-34 are more likely to make a debit purchase if the transaction fee were waived.

Toronto, ON, August 3, 2022 – Half (47%) of Canadians are more likely (24% much more/23% a little more) to make a debit purchase if the transaction were waived from their monthly transaction limit, according to a new Ipsos poll conducted on behalf of TD Canada Trust. Among those aged 18-34, two in three (65%) are more likely (31% much more/34% a little more) to make a debit purchase if the transaction fee were waived.

Overall, four in ten (41%) Canadians use their debit cards to purchase transit passes or tickets, rising to 53% among those aged 18-34. These data suggest that by removing the transaction limit for transit purchases on debit cards, a barrier to transit usage may be reduced.


About the Study

These are some of the findings of an Ipsos poll conducted between July 21 to 25, 2022, on behalf of TD Canada Trust. For this survey, a sample of 1,501 Canadians aged 18+ was interviewed. Quotas and weighting were employed to ensure that the sample’s composition reflects that of the Canadian population according to census parameters. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll is accurate to within ± 3.0 percentage points, 19 times out of 20, had all Canadians aged 18+ been polled. The credibility interval will be wider among subsets of the population. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.


For more information on this news release, please contact:

Sean Simpson
Senior Vice President, Ipsos Public Affairs Canada
+1 416 324 2002
[email protected]


About Ipsos

Ipsos is the world’s third largest market research company, present in 90 markets and employing more than 18,000 people.

Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. We serve more than 5000 clients across the world with 75 business solutions.

Founded in France in 1975, Ipsos is listed on the Euronext Paris since July 1st, 1999. The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred Settlement Service (SRD).

ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP



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