Calgarians Strong Supporters of Farmers' Market
Calgary, AB - Calgarians show strong support for the Calgary Farmers' Market in a study fielded by Ipsos Reid just prior to the Herald's front page headline and editorial on this subject.
The Calgary Farmers' Market opened in 2004 in the Currie Barracks on the site of the former Canadian Armed Forces military base. The land is owned and is being developed by Canada Lands - a federal Crown Corporation. Canada Lands has produced a redevelopment plan for the site which does not currently include the Calgary Farmers' Market.
The Ipsos study, conducted with 500 Calgarians representing all quadrants of the City, shows that 85% of residents are aware of the Calgary Farmers' Market and that 59% have themselves been to the Market. The most important reasons for going to the Market are to buy locally produced foods and products (76%), because it is a unique place to go (58%), to support small local business (54%) and because it is fun to do (54%).
Fully 93% of Calgarians characterized the Calgary Farmers' Market as being Important to the community with 52% saying the Market is Very Important and another 41% describing it as being Somewhat Important. By contrast, only 5% said the Farmer's Market is Not Important to the community.
Seventy two percent (72%) of Calgarians told Ipsos Reid that the Calgary Farmers' Market should be kept as its current location. Eighteen percent said the redevelopment plan should not keep the Market at its current location while another 10% of Calgarians felt unable to answer the question.
These are the findings of an Ipsos Reid telephone poll conducted between July 17th and 19th, 2008. The poll is based on a randomly selected sample of 500 adult Calgarians. With a sample of this size, the results are considered accurate to within 177 4.4 percentage points, 19 times out of 20, of what they would have been had the entire adult population of Canada been polled. The margin of error will be larger for other sub-groupings of the survey population. These data were statistically weighted to ensure the sample's composition reflects that of Calgary's actual population according to the 2006 Census data.
For more information on this news release, please contact:
Paul Lauzon
SVP, Managing Director
Ipsos Reid West
587-952-4871
[email protected]
About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.
To learn more, please visit www.ipsos.ca.
About Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.
Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.
Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999.
In 2007, Ipsos generated global revenues of e927.2 million ($1.27 billion U.S.).
Visit www.ipsos.com to learn more about Ipsos offerings and capabilities.
Ipsos, listed on the Eurolist of Euronext - Comp B, is part of SBF 120 and the Mid-100 Index, adheres to the Next Prime segment and is eligible to the Deferred Settlement System. Isin FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP
