A Snapshot of the Canadian Power Sports Industry
The presentation is available for download on the right side of the page.
These are the findings of an Ipsos poll of 2,006 Canadians conducted online via the Ipsos I-Say panel. The study was in field from August 18 to 25, 2015. Quota sampling an weighting was employed to balance demographics to ensure that the sample's composition reflects the overall composition of Canada according to census information. The accuracy of Ipsos online polls is measured using a credibility interval. In this case the results are considered accurate to within +/- 2.5 percentage points, 19 times out of 20, of what the results would have been had the entire population of adults aged 18+ been polled.
For more information on this news release, please contact:
Darrell Bricker, PhD
CEO
Ipsos Global Public Affairs
(416) 324-2001
[email protected]
About Ipsos in Canada
Ipsos is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos' marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos is an Ipsos company, a leading global survey-based market research group.
To learn more, please visit www.ipsos.ca.
About Ipsos
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry.
With offices in 86 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of e1,669.5 ($2,218.4 million) in 2014.
Visit www.ipsos.com to learn more about Ipsos' offerings and capabilities.
