Entrepreneurs Lead the Way in Perceived Job Happiness and Success
Toronto, ON - Canadians are more likely to see entrepreneurship as the winning formula for career happiness and success than many other established professions, a new Ipsos survey for the DMZ at Ryerson University has found. Four in ten Canadians (43%) said that entrepreneurs who own their own business have the best prospects for a happy and successful career, compared to one in four (24%) who said the same about tradespeople, nearly two in ten (17%) who chose teachers, and one in ten (11%) who picked lawyers.
Despite this, a majority of Canadians (55%) say they don't have the confidence in themselves to start a new business, leaving 45% who say they do.
Few Canadian Entrepreneurs Are Top-of-Mind...
While Canada certainly doesn't lack role models in the business world, it seems that many Canadians have trouble calling them to mind. Asked to name up to five high-profile entrepreneurs, one in three Canadians (35%) either say they don't know (29%) or can't reply (6%). 160A further one in three (34%) can only name one Canadian entrepreneur.
...But Canadian Business Landscape Seen as Favourable to Entrepreneurs
While Canadians may struggle to pinpoint a local equivalent to Steve Jobs or Mark Zuckerberg, there is strong consensus on the value of tech entrepreneurship and the perceived strengths of the Canadian business landscape. Nine in ten Canadians (89%) agree (23% strongly/66% somewhat) that `tech entrepreneurs are job creators,' while more than eight in ten (85%) agree (24% strongly/62% somewhat) that `Canada has a strong culture of innovation.' A further eight in ten (78%) believe (17% strongly/61% somewhat) that `Canadian companies are globally competitive,' three in four (74%) feel (17% strongly/57% somewhat) that `Canada is a good place to start a business right now', despite the economic doldrums of the past near decade.
These are some of the findings of an Ipsos poll conducted between September 9 and 14, 2016, on behalf of the DMZ at Ryerson University. For this survey, a sample of 1,002 Canadians from Ipsos' online panel was interviewed online. Weighting160was then160employed to balance demographics to ensure that the sample's composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe. The precision of Ipsos online polls is measured using a credibility interval.160 In this case, the poll is accurate to within +/ - 3.5 percentage points, 19 times out of 20, had all Canadian adults been polled. The credibility interval will be wider among subsets of the population. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error
For more information on this news release, please contact:
Sean Simpson
Vice President
(416) 324-2002
Ipsos Public Affairs
[email protected]
About Ipsos
Ipsos ranks third in the global research industry. With a strong presence in 87 countries, Ipsos employs more than 16,000 people and has the ability to conduct research programs in more than 100 countries. Founded in France in 1975, Ipsos is controlled and managed by research professionals. They have built a solid Group around a multi-specialist positioning-- Media and advertising research; Marketing research; Client and employee relationship management; Opinion & social research; Mobile, Online, Offline data collection and delivery. Ipsos has been listed on the Paris Stock Exchange since 1999. www.ipsos.com
