Smoke Free Movies
Tobacco Control Area Networks of Ontario and the Ontario Lung Association
This 2018 study was run by Ipsos Public Affairs on behalf of the Tobacco Control Area Networks of Ontario and the Ontario Lung Association. It’s main objectives are to:
- Measure the public’s perception of smoking in movies and how exposure to smoking in movies impacts youth;
- Better understand public support for potential policy initiatives restricting access to movies that depict smoking;
- Track changes in attitudes and awareness of the topic compared to previous waves (2011 and 2015).
