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Rethinking wellness: From product category to cultural belief system
Ethnography Publication

Rethinking wellness: From product category to cultural belief system

Discover how wellness is increasingly shaping attitudes towards health, expertise, trust and personal responsibility.
Image showing kidney health
Public Health Survey

Kidney Health Awareness Showing Improvement

Despite significant improvements from 2024, nearly half of Canadians (47%) remain uncertain about their kidney disease risk.
Protecting Others Matters to Canadians, but Prevention Gaps Remain Ahead of Respiratory Illness Season.
Society Survey

Protecting Others Matters to Canadians, but Prevention Gaps Remain Ahead of Respiratory Illness Season

Nearly half of Canadians report receiving none of the surveyed respiratory vaccines in the past year.
Views of Drug Consumption Sites in British Columbia
Society Survey

Views of Drug Consumption Sites in British Columbia

Only One-In-Four (26%) British Columbians Think These Sites are a Good Use of Taxpayer Money (62% Disagree)
Differential Diagnosis
Healthcare Publication

Differential Diagnosis

Discover practical considerations for synthetic data in healthcare market research.
Canadians Open to Healthcare Reforms Despite Stable Satisfaction
Healthcare Survey

Canadians Open to Healthcare Reforms Despite Stable Satisfaction

Though a majority of Canadians report being satisfied with their provincial healthcare system (56%) they are nevertheless receptive to changes within the healthcare system
Canadian Awareness of HPV Lags Behind the Growing Trend of Related Cancers
Public Health Survey

Canadian Awareness of HPV Lags Behind the Growing Trend of Related Cancers

Close to a quarter of Canadians (22%) do not know what HPV is.
Gaps in Knowledge and Difficulty Navigating Treatment Options Keep Women from Getting Timely Menopause Care
Public Health Survey

Gaps in Knowledge and Difficulty Navigating Treatment Options Keep Women from Getting Timely Menopause Care

33% of Canadians wait more than two years for effective menopause care due to a complex series of barriers ranging from confusion over symptoms and dismissed concerns to not knowing where to turn for help.
People living with obesity in Canada understand the health risks, but few are seeking medical help
Obesity Survey

People living with obesity in Canada understand the health risks, but few are seeking medical help

New findings from 14-country study released by Ipsos on World Obesity Day 2026
Nearly half of physicians report worse mental health than pre-pandemic though some improvements
Healthcare Survey

Nearly half of physicians report worse mental health than pre-pandemic, though some improvements

Ipsos Public Affairs’ survey for the Canadian Medical Association (CMA) reveals critical data that examines the state of physician health and system pressures across Canada.
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