Residents of Bruce, Grey and Huron continue to show strong support for Bruce Power
Toronto, ON, April 21st, 2022 – A recent poll conducted by Ipsos on behalf of Bruce Power shows that residents of Bruce, Grey and Huron counties continue to have confidence that Bruce Power operates safely (94%), is involved with the community in a positive way (92%), and agree that Bruce Power is a good community citizen (92%).
Eight in 10 (79%) residents feel familiar with Bruce Power and 86% of those residents have a favourable impression, saying they feel ‘excellent,’ ‘very good’ or ‘good’ about the company.
The research found that the key issues for area residents were the ongoing COVID-19 pandemic (25%) and health care (17%). Support for Bruce Power’s Major Component Replacement (MCR) Project and Life-Extension Program remains high at 82%. Environmental reasons are the main driver of both support and opposition with residents who support refurbishment seeing nuclear as a clean source of energy (12%) while those who oppose highlight potential harm to the environment where there might be better options for creating energy (6%).
Six in ten (59%) residents continue to be aware of the Nuclear Waste Management Organization proposal for selecting a site for Canada’s used nuclear fuel, and three-quarters of residents (73%) in Grey, Bruce and Huron are in favour of the consultation process by the NWMO.
About the Study
These are some of the findings of an Ipsos poll conducted between February 9-25, 2022, on behalf of Bruce Power. For this survey, a sample of 680 local residents aged 18+ was interviewed by telephone. Quotas and weighting were employed to ensure that the sample’s composition reflects that of the local population according to census parameters. The precision of Ipsos telephone polls is measured using a margin of error interval. In this case, the poll is accurate to within ± 3.75 percentage points, 19 times out of 20, had all local residents aged 18+ been polled. The margin of error will be wider among subsets of the population. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.
For more information on this news release, please contact:
Martin Hrobsky
Senior Vice President, Ipsos Public Affairs
+1 416 324 2017
Haley Jones
Account Manager, Ipsos Public Affairs
About Ipsos
Ipsos is the world’s third largest market research company, present in 90 markets and employing more than 18,000 people.
Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. We serve more than 5000 clients across the world with 75 business solutions.
Founded in France in 1975, Ipsos is listed on the Euronext Paris since July 1st, 1999. The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred Settlement Service (SRD).
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