One in Four (24%) Canadians Agree That Over the Holidays They Eat So Much Turkey it Feels like their Brain Turns to Turkey!

Toronto, ON - The holiday break is usually filled with family, friends and food - usually copious amounts of turkey are involved. But after the break it appears that one in four (24%) of Canadians `agree' (7% strongly/16% somewhat) that over the holiday season they eat so much turkey that it feels like their brain turns to turkey. The majority (55%) of Canadians `agree' (15% strongly/40%somewhat) that they over-indulge on eating certain types of foods over the holiday season, such as turkey. Almost half (46%) of Canadians `agree' (13% strongly/33% somewhat) that when the holidays are over, all they want is to sink their teeth into some different food - anything but turkey!

One in three (33%) Canadians say that the term `turkey brain' captures the way they feel after eating many big meals over the holiday season well (9% very well/25% well). One third (35%) of Canadians `agree' (7% strongly/28% somewhat) that over the holidays it feels like they eat the same meal over and over again. Four in ten (39%) Canadians `agree' (13% strongly/26% somewhat) that by the end of the holiday season they're sick of turkey.

Of those who say they get `turkey brain' or the post-holiday `blahs', one third (33%) say the cure for it is to mix it up with a wide variety of food. One in five (18%) say the cure is spending more time with people who make them happy while one in seven (15%) feel like getting back to foods they love all year round, like pizza.

These are some of the findings of an Ipsos Reid poll conducted between December 20 to 31, 2010, on behalf of Boston Pizza. For this survey, a sample of 1,024 adults from Ipsos' Canadian online panel was interviewed online. Weighting was then employed to balance demographics and ensure that the sample's composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe. A survey with an unweighted probability sample of this size and a 100% response rate would have an estimated margin of error of +/-3.1 percentage points, 19 times out of 20, of what the results would have been had the entire population of adults in Canada been polled.

For more information on this news release, please contact:

Sean Simpson
Senior Research Manager
Ipsos Reid
Public Affairs
(416) 572-4474
[email protected]

About Ipsos Reid

Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

About Ipsos

Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe. Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2009, Ipsos generated global revenues of e943.7 million ($1.33 billion U.S.). .

Visit www.ipsos-na.com to learn more about Ipsos offerings and capabilities.

Ipsos, listed on the Eurolist of Euronext - Comp B, is part of SBF 120 and the Mid-100 Index, adheres to the Next Prime segment and is eligible to the Deferred Settlement System. Isin FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP