Post-Debate Summary:
French-Language Leaders' Debate

Toronto, ON -- The results of a near instantaneous Ipsos Reid/CanWest News Service survey of French-speaking Canadian voters who watched Wednesday night's French-language leaders' debate has revealed:

The Winner...

Liberal Leader Stephane Dion emerges as the clear winner of Wednesday's debate with 40% of Canadian voters who viewed the French language debate saying he won, compared with 24% who feel that Bloc Leader Gilles Duceppe won, 16% who feel that Conservative Prime Minister Stephen Harper emerged victorious, 11% who feel that NDP Leader Jack Layton won, and just 1% who feel Green Leader Elizabeth May won.

Being Prime Ministerial...

Nearly four in ten (36%) found Stephane Dion (up 21 points) to be the leader who sounds and acts most like a Prime Minister, placing him ahead of Prime Minister Harper (31%, down 14 points). Gilles Duceppe was next (17%, up 4 points), followed by Jack Layton (12%, down 4 points) and Elizabeth May (1%, unchanged).

The Best Ideas and Policies...

According to 41% (up 15 points since pre-debate poll) of voters, Stephane Dion offered the best policies and ideas during the debate. In second place was Gilles Duceppe (22%, up 6 points), followed by Jack Layton (19%, down 5 points), Stephen Harper (13%, down 9 points) and Elizabeth May (1%, down 1 point).

Likeability of the Leaders...

Jack Layton scored the best in terms of likeability with 46% of viewers (down 12 points) saying that he was the most likeable and the person they'd most like to go out for a beer or coffee with. Next was Gilles Duceppe (18%, up 1 point), Stephane Dion (14%, up 5 points), Stephen Harper (10%, up 2 points) and finally Elizabeth May (9%, up 6 points).

Impressions of the Leaders...

Subtracting worsened impressions from improved impressions, opinions of Stephane Dion improved (net +56) the most as a result of the debate, while Jack Layton (net +48) also fared well. Gilles Duceppe (net +30) also had a solid performance, according to those who watched the debate, as did Elizabeth May (net +18). Opinions of Stephen Harper plummeted (net -39) among those who viewed the debate.

Most Visually Attractive...

One in three (33%) who viewed the debate found Jack Layton to be the most visually attractive (down 7 points), followed by Gilles Duceppe (22%, up 2 points), Stephane Dion (19%, up 13 points), Stephen Harper (15%, down 5 points), and finally Elizabeth May (5%, unchanged).

Effect of Debate on Vote...

Overall, the effect of this debate on voters' intentions has not been insignificant. Two in ten (20%) French-speaking Canadians who watched the debate say that they have changed their mind about who to vote for on October 14th as a result of viewing the debate.

These are the findings of an Ipsos Reid poll conducted on behalf of CanWest News Service and Global Television prior to and immediately following the French language leaders' debate on October 1, 2008. This survey of 637 French-speaking Canadian adults who watched the debate (556 of which were in Quebec and 81 in the rest of Canada), was conducted via the Ipsos I-Say Online Panel, Ipsos Reid's national online panel. The sample was drawn from a pre-recruited panel of over 12,000 voters. Weighting then was employed to balance demographics and ensure that the sample's composition reflects that of the Canadian adult population according to the latest Census data and to provide results intended to approximate the sample universe. Statistical margins of error are not applicable to online polls because they are based on samples drawn from opt-in online panels, not on random samples that mirror the population within a statistical probability ratio. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error. However, an unweighted probability sample of this size, with a 100% response rate, would have an estimated margin of error of +/- 3.9 percentage points, 19 times out of 20, of what the results would have been had the entire French-speaking adult population in Canada been polled.

For more election commentary, please visit our blog at: http://election.globaltv.com/blogs.aspx

For more information on this news release, please contact:
Dr. Darrell Bricker
President & CEO
Ipsos Reid
Public Affairs
416-509-8460
[email protected]

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