Pulse Of Toronto: Part V

Toronto, ON - The hustle and bustle of Toronto appears to affect many of those who live within the city, with six in ten (58%) agreeing that they're really stressed out nowadays", according to a survey of Torontonians conducted by Ipsos Reid for the National Post, Global News and CFRB.

Further, half of Torontonians (55%) disagree with the statement that "the economic situation for my family has improved over the past year or so".

Even though most are stressed out and cannot see improvement in their economic situation from a year ago, a strong majority of three in four (73%) agree that they really like their job - this despite the fact that half (53%) don't feel they are paid enough for the work they do.

Seven in ten (68%) disagree with the statement that "mothers who work outside of the home should stay at home to raise their children", but a good portion (32%) do agree with this.

Only 30% of those with children say they don't spend enough time with their kids. In fact, two-thirds of Torontonians (67%) have a sit down dinner with their family most evenings.

After dinner you may find a good portion of Torontonians taking in a NHL hockey game: 25% say they are excited about hockey being back and a further 27% say they are somewhat interested in hockey being back. Others might be out walking the family pet as half (51%) believe Toronto should set aside more pet parks.

But come bed-time, Torontonians are split between whether they would prefer a good night of sleep (53%) versus a good night of sex (47%).

These are the findings of an Ipsos Reid poll conducted for the National Post, Global News and CFRB fielded from October 6th to October 12th 2005. For the survey, a representative sample of 500 residents of the City of Toronto was interviewed via an on-line survey vehicle. The sample used in this study has been weighted according to 2001 Census data to accurately reflect the general population of the City of Toronto (see chart below). With a sample of this size, the aggregate results are considered accurate to within 1774.4 percentage points, 19 times out of 20, of what they would have been had the entire population of Toronto been polled. The margin of error will be larger within each sub-grouping of the survey population.
Please open the attached PDF to view the factum and detailed tables.

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For more information on this news release, please contact:

John Wright
Senior Vice-President
Ipsos Reid Public Affairs
(416) 324-2900