Room To Trim Around The Waist:
Canadians In Six Cities Take Obesity Audit

Toronto, ON - In an audit of six Canadians cities (Vancouver, Edmonton, Calgary, Hamilton, Ottawa and Montreal) a new Ipsos Reid poll conducted on behalf of the Canadian Obesity Network finds that, generally speaking, many Canadians in these cities recognize some of the health risks associated with being overweight or obese.

For example, at least three quarters of overweight or obese (75%) of respondents in each city accurately identified being obese as a major factor in developing diabetes. However, despite recognizing some of the health risks associated with being obese or overweight, less than one third (33%) of obese or overweight respondents in each city believe that they are personally at risk for developing diabetes, heart disease, high blood pressure, or other serious health conditions.

These are some of the findings of an Ipsos Reid poll conducted on behalf of the Canadian Obesity Network from March 23 to April 9, 2007. For the survey, individuals from six different Canadians cities were polled -- Vancouver (830), Edmonton (797), Calgary (863), Ottawa (862), Hamilton (804) and Montrйal (834). With a sample of roughly 800 in each city, the results are considered accurate to within 177 3.5 percentage points, 19 times out of 20, of what they would have been had the entire adult population in each city been polled. The margin of error will be larger within regions and for other sub-groupings of the survey population. These data were weighted to ensure that the sample's and age/sex composition reflects that of the actual Canadian population in each city according to Census data.

Canadians in Each City Show Room for Improvement...

When the results of each city were tabulated and compared, it is interesting that there are few notable differences among each city. With a majority of Canadians in each city reporting that they are either obese or overweight, there is much room for improvement in knowledge. For a range of questions which monitor knowledge and actions taken regarding obesity, this is how each city stacked up:

For more Information on this news release, please contact:
Monica Marantz
Director
Ipsos Insight Health
(416) 324-2109 [email protected]

About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.

Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2006, Ipsos generated global revenues of 857.1 million euros ($1.1 billion USD).

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