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Consumption Trends in Canada: A Macro Overview
Canadians increasingly expect higher quality experiences, characterized by more fresh, real, less processed and authentic food/beverage solutions that are conveniently available.
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Will Canada’s cannabis market eat into holiday alcohol sales?
Featured in the recent Report on Business, Cannabis Professional Edition of The Globe and Mail, this article explores holiday consumption.
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Rethinking sweet
Rising concerns about obesity and diet-related illnesses have prompted regulatory pressure on food manufacturers to cut sugar from their products.
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Canadians Hungry for Digital
Digital pre-order foodservice sales in Canada is now almost $5 billion annually. Is your brand leveraging this channel appropriately?
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Breakfast Continues to be a Popular Trend Among Canadians
Ipsos FIVE reports that just under half (42%) of occasions that include traditional breakfast foods are consumed outside morning dayparts.
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Ipsos Thinks: Beyond Binary: The lives and choices of Generation Z
The latest thought piece from Ipsos Thinks pulls together existing and new analysis, as well as brand new research, to provide a better understanding of this latest generation, Generation Z.
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Food(Service) For Thought: Change is the Only Constant
Today’s eating and drinking decisions are often in-the-moment and spontaneous, driven by impulse and whim. This shift in consumption behaviours represents a significant opportunity for restaurant operators, food and beverage manufacturers, and foodservice retailers.
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The Evolution of Snacking
New research reveals Canadians are updating their preferences and are seeking a middle ground when it comes to snacks
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To Launch or Not to Launch New Draw Games
Launching a new draw game or modifying an existing game significantly can cause great apprehension. That is because it comes with significant risk to a Lottery’s on-going sales, and ultimately its contribution back to the State and good causes. How do you minimize such risk while ensuring resources allocated to product mix changes are used most efficiently?