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Ipsos Reid Unveils Second Annual Most Influential Brands Study at ICA's FFWD 2013
Study Presents First Foray into Most Influential Brand in the World
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Many Canadians Believe Saving For Children's Education (48%) and Caring for Aging Parents (36%) Will Hinder Ability to Save For Retirement
More Canadians Expect Pension Income From Employer in Retirement (24%) Than Actually Have a Defined Benefit (18%) or Contribution (19%) Pension Plan
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Vast Majority (85%) of Western Wheat Farmers Believe the New Marketing System for Wheat Will Be Beneficial (40% Very/45% Somewhat) For Their Business
Profitability Through Market Accessibility (89%) and Determining Commodity Price Levels (87%) Seen as Top Opportunities, While Revenue Certainty and Risk Management (83%) is Top Challenge
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Women Managers and Execs Say Managing Work and Family (60%), Outdated Perceptions of Women in the Workplace (51%) Biggest Obstacles in Career Progression
Salaries (77%) and Promotions (72%) Seen as Biggest Divisions Between Men and Women
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Two Thirds (64%) of Canadians Say Canada's Olympic Team Met (58%) or Exceeded (6%) Their Expectations
Seven in Ten (69%) are Satisfied with Team Canada's Medal Count, Almost All (95%) are Proud of the Individual Athletes who Represented Canada at the Olympics
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Men and Women Differ When It Comes to Investment Motivations: Women Most Influenced by Life Events (28%), Men Swayed by Progress Towards Future Needs (27%)
Investor Confidence Also a Divergent Factor Between the Sexes as More Men (61%) Believe They Are Good Investors Compared to Women (47%)
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Canadians Assess Key Social-Values Questions Facing the Country
Defence of Abortion Rights and Same-Sex Marriage Grow Stronger,
As Does Appetite for Capital Punishment -
Going to a Movie was the First Date of Choice for a Third of Canadians (35%), Most Popular Date Type Chosen from List
Storyline (29%) and Trailers (24%) Most Likely to Draw in Movie Goers
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Microsoft Most Influential Brand in Canada
Tech and Media Brands Dominate Top Ten on Ipsos Reid's Influence Index
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Global Citizens Express Broad Support for Involvement in World Affairs: Less So During Difficult Economic Times
Canada, Germany Seen as Having Most Positive Impact on World Affairs in Coming Decade