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Canadians Call for Action: Majority (84%) Agree Kids Should Be At Least 16 Years Old to Join Social Media Platforms
Most Canadians want stricter age limits, better protections, and restrictions on selling or sharing children’s data.
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Majorities in all countries now support banning under-14s from using social media
Concern about youth mental health is widespread and views on the role of AI and technology in schools are divided, according to the 2025 Ipsos Education Monitor.
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Strong Majority of Canadians Continue to Support 2SLGBT+ Rights and Visibility
12% in Canada identify as 2SLGBT+
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Ipsos Pride Survey 2025: Majority are for anti-discrimination protections, but support slips for several LGBT+ issues
A new Ipsos survey across 26 countries finds the proportion in favour of everything from trans athletes to Pride Month marketing is down since 2021.
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Shoppers Want to ‘Do Good’ But Brands Are Missing the Mark
Despite nearly 76% of consumers claiming they want to support sustainable brands, conscious consumerism only accounts for 38% of purchases, pointing to the "say-do gap" that businesses must address to drive growth in the sustainable economy.
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Global attitudes to happiness and quality of life
The Ipsos Happiness Index finds people are happiest in India and the Netherlands. Canada ranks lower than the global average at 67%.
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Though Most Canadians Feel Achieving Gender Equality Is Important to Them, Gender and Age Gaps in Opinion Persist
63% of Canadians say achieving equality between men and women is important to them personally
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34% of Canadians believe the development of AI technologies is a bad thing; 30% think it’s good
Four in ten Canadians have used AI technologies in the past three months, while over half have not
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75% say governments should do more to recognize legacy of residential schools, rising to 86% among adults under 35
Over seven in ten (75%) say the government should do more to recognize the legacy of residential schools.
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British Columbians’ Views on Information Management in Public Bodies
Ipsos research conducted on behalf of the BC Freedom of Information and Privacy Association shows British Columbians’ views on information management in public bodies.