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83% of Canadians Support a “Buy Canadian” Mandate for Government Advertising Spending
Most (85%) Agree It’s More Important than Ever for Canada to Have a Strong and Independent News Media that Tells Canada’s Story to Canadians.
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Strong Economic Ties with the U.S. Deemed Crucial by Canadians
Two out of three Canadians (66%) consider the economic relationship with the United States to be highly important for Canada’s economic growth.
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Short-Form Social Misfits: Cracking the Code of Creative Excellence
Join us to hear more about the next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts.
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MNP Consumer Debt Index Falls to 86 Points as Financial Confidence Erodes Across Canada
Almost half of Canadians are at risk of insolvency (48%) as average month-end finances decline
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Canadians Dismiss U.S. Annexation as Unlikely to Happen
Canadians increasingly see ‘51st state’ talk as political rhetoric, with support and perceived threats falling sharply across generations.
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Canadians Call for Action: Majority (84%) Agree Kids Should Be At Least 16 Years Old to Join Social Media Platforms
Most Canadians want stricter age limits, better protections, and restrictions on selling or sharing children’s data.
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25% of Canadians Say Financial Advice From Older Generations is Irrelevant, Increasing to One Third for Gen Z
Seven in Ten Canadians Say Their Personality Influences How They Manage and Invest Their Money, with Gen Z (77%) and Millennials (76%) Leading the Charge
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“Buy Canadian” Movement May Be Here to Stay Among Those Making the Change: 82% Will Continue after Canada-U.S. Crisis is Over
Boomers driving stronger preference for Canadian products and investments.
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Unlock your brand visibility in the AI era with Ipsos Synthesio GEO
Ipsos launches Synthesio GEO a breakthrough product offering centered around brand intelligence that enables leaders to uncover how LLMs portray their brands and categories, benchmark against competitors, and take action to shape their presence in the era of generative AI.