Short-Form Social Misfits: Cracking the Code of Creative Excellence
  • Ipsos
  • Insights Hub
  • Short-Form Social Misfits: Cracking the Code of Creative Excellence
Short-Form Social Misfits: Cracking the Code of Creative Excellence

Short-Form Social Misfits: Cracking the Code of Creative Excellence

Don't miss our next Western Canada Lunch & Learn Insights series to hear more about the next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts.

In a world where TikTok hit 1 billion users and short-form video revolutionized social media, the rules of advertising effectiveness have been rewritten. During this eye-opening deep dive, we highlight the creative tactics that separate winning short-form ads from the forgettable masses.

This isn't just about going viral—it's about driving real business results. Using Ipsos' groundbreaking Creative|Spark research across TikTok, YouTube Shorts, and Instagram Reels, we reveal the precise creative strategies that deliver measurable Memory Encoding, Brand Linkage, and Behaviour Change.

Discover the five game-changing insights that will transform your short-form strategy:

  • Audience-First Artistry – Why successful short-form ads blend unique entertainment with content that authentically represents your audience's world and needs
  • Creator Catalyst Power – How creators excel at delivering focused audience value through tactical content like how-tos and unboxings, where your brand facilitates rather than dominates
  • Visual Velocity Impact – The specific tactics for creating unique visual experiences that capture attention in the lightning-fast short-form environment
  • Platform Precision Strategy – How to adapt your creative approach to align with the distinct contexts and engagement patterns of each platform
  • AI-Amplified Optimization – Leveraging artificial intelligence to classify creative features and predict ad effectiveness at unprecedented scale

Whether you're a creative director, media strategist, or brand marketer, this session offers data-driven insights into the creative excellence that drives real advertising effects in our short-form social world.

Registering will also ensure you receive a direct link to the recording once published, and also be notified of future sessions added to our Lunch & Learn Insights series hosted by your friends at Ipsos in Vancouver.

Want to know more now? Read our recent white paper.

Speakers:

  • Kim Short, Senior Vice President, Creative Excellence, Ipsos Canada
  • Ted Doering, Senior Vice President, Creative Excellence, Ipsos Canada
  • Cameron McFadyen, Vice President, Western Canada, Ipsos Canada

Other events