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Leading Up to August 1st Deadline, Canadians Split on Whether Trump is Bluffing on Tariffs
The pressure is on the prime minister as other countries ink deals and accept a baseline tariff
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Canadians Show Increased Confidence in National Leadership’s Ability to Handle Trump; Notable Resistance to Us Products Continues
Confidence in leaders rises, but economic concerns and U.S. resistance persist.
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Personas in the Age of AI
Learn more about how AI-powered persona bots are changing the way personas are created, used, and their inherent benefits and limitations.
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Ipsos wins its seventh MSPA Americas Shoppers’ Choice Award
With stellar community feedback, iShopFor Ipsos is recognized for the seventh consecutive year
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ESG Priorities for Multinational Corporations
In this bird’s eye view of ESG priorities we highlight some of the most pertinent issues for each industry, as well as an overview of the extent of differentiation in effectiveness for the main companies in the industry.
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With King Set to Open Parliament, Pro-monarchy Sentiment Rises as Canadians Say It Differentiates Canada from U.S.
Generational divides and shifting attitudes show the monarchy gaining ground - but challenges remain, especially in Quebec.
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Shoppers Want to ‘Do Good’ But Brands Are Missing the Mark
Despite nearly 76% of consumers claiming they want to support sustainable brands, conscious consumerism only accounts for 38% of purchases, pointing to the "say-do gap" that businesses must address to drive growth in the sustainable economy.
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Race Tightens Further as Campaign Hits Final Stretch
Conservatives (38%, +2) Close in on Liberals (41%, -1)
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Race Tightens as Campaign Moves Into Critical Debate Week
Carney Expected to Win English Debate, Poilievre French Debate