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Price Matters: More Important Than Ever
While price has always mattered, it has now emerged as a dominant factor influencing the decisions of Canadians. Here’s why.
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Market Essentials: Did You Know?
In this series of insightful infographics, we share research exploring consumer attitudes, emotions and behaviours.
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[WEBINAR] KEYS: Global Trends - The Uneasy Decade
Join our Keys webinar unveiling the insights of the 9th wave of the Ipsos Global Trends survey
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[WEBINAR] TOAST 2025: The Sip Spectrum - The Multifaceted World of Modern Drinking
Revisit the first edition of TOAST — a Total Overview of Alcohol Sector Trends in North America.
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Unlock Strategic Advantage with Ipsos' New Insights Agent
Ipsos launches Insights Agent, its agentic AI solution to unlock faster, smarter decision-making by connecting your information and transforming it into impact.
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Global Optimism Declines According to Ipsos Global Trends 9th Edition
Opportunities arise as economic adjustments and global dynamics reshape consumer optimism according to the 9th edition of Ipsos Global Trends.
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BC Residents Support Natural Gas Choice and LNG Expansion
63% Support Being Able to Choose Natural Gas or Electric Heating; 62% Support Additional LNG Export Facilities
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Balancing Price and Patriotism
Ipsos poll reveals Canadian Shoppers Are Navigating Complex Grocery Preferences Amid Rising Costs and “Buy Canadian” Efforts
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What the Future: Wellness
Read more about how technology and changing policy priorities are shaping everything from future healthcare to food, and how providers and companies can adapt.
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Canadian Small Business Owners Embracing AI For Wide Variety of Functions, Believe AI Investments Will Yield Positive Impact
Eight in Ten (82%) are Making Investments in AI