Price Matters: More Important Than Ever
Price Matters: More Important Than Ever

Price Matters: More Important Than Ever

While price has always mattered, it has now emerged as a dominant factor influencing the decisions of Canadians. Here’s why.

Many Canadians do not have a choice when it comes to price and many more are seeing their choices reduced based on the amount of money they have to spend. Every decision from daily grocery purchases to long-term investment comes with a cost, and increasingly, these costs are dictating not just consumer behaviour but broader social trends and national priorities.

Download our latest POV for fresh insights, and recommendations for a way forward. Because, consumers are still seeking quality, convenience, positive experiences, and alignment with their values—they just need to see clear, immediate benefits to justify their purchase. Successful strategies will focus on communicating tangible, immediate value and demonstrating how they can help consumers navigate their financial challenges.

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The author(s)

  • Mike Colledge
    Sustainability and Executive Insights Lead, Ipsos Canada
  • Paul Acerbi
    SVP, Client Organization

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