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A New World Disorder: Opportunity in a Polycrisis
This week we released our annual study, Ipsos Global Trends 2023. How does it all play out in Canada? Take a look.
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Ipsos unveils twelfth annual Top 10 Most Influential Brands in Canada
In a turbulent year, despite taking a pounding in the stock market, Google, Amazon, and Apple take the top slots reflecting their resilience. Walmart moved up and Facebook moved down while PC Optimum, the only Canadian brand in the top ten came in at #8.
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Speed dating with innovations: What’s your innovation’s pick-up line?
Discover how the communication of innovation has changed drastically, and how consumers have adapted to this new reality.
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More Money More Accountability: Six in Seven (86%) Canadians Want Increased Federal Investment in Healthcare; But Six in Ten (59%) Want Provinces to Show a Plan for Better Care To Get It
Canadians Intrigued With Increased Role for Private Healthcare. Six in Ten (59%) Support Private Delivery of Publicly Funded Health Services; Similar Proportion (60%) in Favor of Private Healthcare for Those Who Can Afford It.
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Keeping the dream relevant: Rethinking how to deliver the luxury experience
What challenges does a post-pandemic world with new inflationary pressures bring for brands aiming to deliver compelling luxury experiences and value propositions?
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Ipsos appoints Nick Mercurio as Chief Client Officer, Ipsos North America
Mercurio to lead the Client Organization, Business Development and Marketing teams for Ipsos North America
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Pharma knocks tech off the top spot as most trusted industry in Ipsos' latest global report on Trust
Business leaders are not trusted to tell the truth – yet are seen to have a responsibility to speak out on issues according to the new Ipsos Global Trustworthiness Monitor report.
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Researchers will move faster in 2023 with digital survey automation
How DIY surveys are delivering faster, more cost-effective consumer insights.
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The Ipsos 2022 Almanac
We look back at the events of 2022 and how consumers and citizens have reacted, and then reflect on what's next in 2023.
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The myths and realities of social intelligence and analytics
While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.