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The future of healthcare segmentations
As the healthcare sector evolves at speed, pharma needs an improved framework to guide its marketing effort and answer the eternal business questions: who to target and how.
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Oncology: the power of holistic insights
Understanding why real-world treatment in oncology can be sub-optimal – and what can be done about it.
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Are We Entering A Recession? Canadians Fear Impending Economic Downturn
Vast majority believe the Canadian economy will soon enter a recession or are already in one
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Six in Ten Canadians (60%) Can’t or Don’t Want to Pay More Taxes to Help Fight Climate Change
A similar proportion (57%) considers the pipeline to be the safest means of transporting oil – a significant 10-point increase.
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Seven in 10 people in 34 countries support global rules to stop plastic pollution
Consumers globally believe it is important for such a treaty to incorporate five key measures to tackle plastic pollution : ban unnecessary single-use plastics, ban types of plastic that cannot be easily recycled, have rules making manufacturers and retailers responsible for reducing, re-using and recycling plastic packaging, have global rules requiring all new plastic products to contain recycled plastic and require labelling of plastic products so that it is clear how to responsibly sort them for reuse, recycling or disposal.
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Nearly Half (47%) of Canadians Would Prefer a Charitable Gift Over a More Traditional Gift This Holiday Season
One in Four (24%) Prefer a Charitable Donation Chosen by the Giver; a Similar Proportion (23%) Prefers a Charity Gift Card Where the Recipient can Choose the Charity That Benefits
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What worries the world - November 2022
Inflation remains the top global concern for the eighth month in a row with 42% choosing it as a worry.
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Got30: An Ipsos vodcast
Got30 is a brief, to the point, vodcast series answering some of the questions we get asked about Customer Experience and Channel Performance. Listen in!
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Canadians Offer Mixed Reviews of Minister Freeland’s Economic Update, Noting Some Key Omissions in the Plan
Four in Five (79%) Say No New Investments in Healthcare is a Negative for Canada; Six in Ten (62%) Believe no Reduction in GST, Carbon or Gas Taxes is Bad News
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Most Influential Brands in Canada 2022
Join Ipsos’ Steve Levy to hear the results of our annual Most Influential Brands study to find out what brands influenced us the most in 2022.