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In Response to Downed Ukrainian Airliner, More Canadians Prefer Increased Sanctions Against Iran (76%) to Re-Establishing Diplomatic Ties (60%)
Most (89%) Want Canada to Press the Iranian Government to Pay Damages to Canadian Families Affected by Plane Crash
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Ipsos Update - February 2020
Welcome to February’s edition of Ipsos Update – our round-up of the latest research and thinking from Ipsos teams around the world. This month includes a look at gender, shopper trends, entertainment in India, and young people’s perspectives on education and war.
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Climate Change, Social Mobility and Automation: Ipsos Polling Finds Canadians Are Acting, but Have Mixed Feelings About the Future
Home Ownership, Job Security Key Challenges for Next Generation
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Peter MacKay Benefits from Greater Name Recognition to Establish Early Dominance in Race to Lead Conservative Party
Four in Ten (40%) Canadians would Consider Voting Tory with MacKay at the Helm, while Fewer Would Consider Voting for Party Led by Gladu (31%), O’Toole (31%) or Sloan (29%)
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Reader’s Digest Reveals Most Trusted Brands in Canada for 2020
Nine in Ten Canadians (92%) Tend to Buy from Companies They Trust More
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Ipsos acquires Maritz’s Mystery Shopping business
Ipsos is pleased to announce the acquisition of the Mystery Shopping business of the Maritz group, one of the largest mystery shopping service providers in North America.
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Restaurants Canada Leadership Conference
Join Ipsos’ Asad Amin to hear more about Changing Consumer Needs
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Canadians want Bargaining Between Governments and Unions to be Transparent (74%), Not Confidential (26%)
Ontarians lean even more heavily towards transparency (78%) than towards confidentiality (22%)
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Amid Royal Rifts, The Queen’s Approval Rating Remains High (81%), But Slim Majority (53%) is Skeptical of Monarchy’s Future Beyond Elizabeth II
Six in Ten (61%) Excited about the Sussex’s Move to Canada; Only Three in Ten (30%) Support Government of Canada Chipping in to Cover Security Costs
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Winning Influencer Marketing Strategies
Using Lizzo and Ariana Grande as case studies, we show how brands can leverage the reach and influence of established celebrities.