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Sustainability and Advertising: Friends or Foes?
How can advertising and sustainability work together to support a more sustainable future and responsible brand growth?
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Salaries are lagging behind inflation… for now
New Ipsos polling finds almost 1 in 3 employees, on average, across 28 countries would seek a wage bump, or more money elsewhere, if red-hot prices don’t cool off soon.
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Ipsos is officially a Great Place to Work® in Canada
Global certification recognizes exceptional employee fulfillment
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When Social Met Surveys: A Conversation with Twitter’s Joe Rice
Join our upcoming webinar with Twitter’s Joe Rice to learn why brands need to bring together “solicited” and “unsolicited” insights to get a comprehensive picture of consumers. In the session hosted by Synthesio CMO Allen Bonde.
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Continued Strong Support for COVID-19 Boosters Among Canadians
Nearly Seven in Ten (67%) of Those Vaccinated Without Boosters Say They’re Concerned About Long-Term Effects of COVID Booster Shots
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Why All Companies Need To Care About Misinformation
All industries face some risk from misinformation—understanding the underlying drivers of trust and working to strengthen performance against these items can build benefit of the doubt and mitigate this risk.
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Beyond the Hype: Innovation predictions in the era of Machine Learning
With AI growing in popularity, we are also beginning to see how AI can also alter market research, resulting in faster, cheaper, and better results.
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Three Quarters (74%) of Canadian Workers Have Returned to the Workplace
Saving Time and Money Main Motivations for Those Continuing to Work from Home
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Exploring the CBD Drinks Market
Everyone has heard of CBD. It’s on the lips of college students, fifty-somethings, maybe even your parents, and it's (allegedly) making everyone feel much more relaxed.
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Trails and Outdoor Recreation
British Columbians Enthusiastic about Outdoor Recreation; Support More Government Investment Developing and Maintaining Recreation Amenities