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Amid Relief Measures and Store Closures, Canadians Report Pandemic ‘Savings’ of $148
Households Left with $750 at Month-End, But Worried about Longer-Term Effects of Coronavirus on Jobs and Economy
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Strong Majority of Canadians (85%) Want Canada-U.S. Land Border Closed Until At Least the End of 2020
Just Two in Ten (21%) say Canada Needs to Open its Borders to Help the Travel and Tourism Industries
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Canadians Split on Future of CERB: 52% Believe CERB Should be Discontinued at its Earliest Opportunity
Six in Ten (63%) Believe the CERB is being misused by many Canadians; 72% Say CERB Has Allowed Many to Not Go Back to Work when they Should; Eight in Ten (79%) Support Tax Hikes or Spending Cuts to Pay for Income Supports
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Brand Messaging in Times of Crisis
As we welcomed in 2020, no one could have predicted the tumultuous and historical days that lay ahead.
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Eight in Ten (79%) Canadians Support their Municipality making Facemasks Mandatory when in a Public Place
Most Believe Second Wave Will Hit their Community in the Fall (77%), Want Businesses Shut Down Again if it Does (83%)
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Signals #9: Understanding the coronavirus crisis
This ninth edition of our Signals digest brings together Ipsos’ latest research on coronavirus from our teams around the world.
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Canadian Shoppers More Thoughtful of Their Spending and Taking More Time to Research Online
Brands and retailers need to be prepared for this elevated behaviour, especially as they head into planning for the busy fall/winter Holiday shopping season
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Cost of living: Majority say cost of food, goods and services have increased since COVID-19 began
Groceries and household supplies, utility bills top list of higher cost items globally.
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Ipsos Update - July 2020
Welcome to July’s edition of Ipsos Update – our round-up of the latest research and thinking from Ipsos teams around the world. This month includes features on Black Lives Matter, attitudes towards refugees and the role of universities in the world today.
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Want your message to resonate in the crisis? Preach what you practice.
Here’s how brands can break through the sea of sameness to connect with their audiences.