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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
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Consumer & Retail Audit
Our consumer and retail audit services are twofold, covering both syndicated consumer & retail panels and customized continuous retail audit projects.
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Radio Sector Tunes in to Richer Insights with TouchPoints
CBS (Canadian Broadcast Sales) and CBC Radio Latest Companies to Sign On to Support New Multimedia Research Solution
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TouchPoints, the Most Comprehensive Media Consumption Study to Emerge in Canada to Launch
Ipsos Reid MediaCT and RealityMine Announce Launch of MultiMedia Study, TouchPoints Canada
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Extended Days Mean More Opportunities for Marketers to Engage with Canadians
Canadian Day Averages 31.3 Hours, Creating More Opportunities for Engagement
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TouchPoints - Multimedia Study a `Must-Have', Not a `Nice-to-Have'
Quebec Agencies and Media Companies Support Launch of Ipsos Reid MediaCT's Cross-Media Measurement Study, TouchPoints Canada.
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Momentum Continues to Build for TouchPoints as PHD and Havas Media Sign On
Two Additional Agencies to Support Launch of Ipsos Reid MediaCT's New Multimedia Research Solution
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Ipsos Digs in for Deeper Understanding of Media Consumption in Canada
Joanne Van der Burgt to Lead Ipsos Canada's Media Measurement Practice